#TGIM: Top 5 Merdeka ads this year

Paramount Propertys Merdeka Ad

(Marketingmagazine.com.my) – By Malati Siniah

Paramount Propertys Merdeka Ad

This year top brands did not fail to disappoint with heart-warming ads celebrating Malaysia’s 59th Independence Day. Here is a list of some of the latest Merdeka ads we spotted:

1. Paramount Property

Paramount Property’s Merdeka ad cleverly ties in the spirit of national unity with the childhood memories of three friends. So far, the ad has received 3,000 shares, 4,700 reactions and over 511,000 views on Facebook. Bringing the childhood games featured in the video to life, the property group is also hosting a National Day event on September 3rd at its newly launched Utropolis Marketplace, giving the public an opportunity to take part in some traditional games.

2. Digi

Digi’s #BukaLaHati Merdeka ad has already hit 2.6 million views on Facebook. The ad which struck a chord with many Malaysians asks if you are truly free and highlights how sometimes our thoughts and prejudices may be holding us back from being truly happy. So far the ad has been very well received by Netizens, here are some of the Facebook comments posted in response to the video:

Comments from Digis Merdeka ad
3. Petronas

Launched yesterday, this Petronas Merdeka spot #takecare shows how we are connected to one another regardless of our background. The spot directed by Ismail Kamarul of Reservoir Production has so far received over 6,200 views on YouTube and over 52,000 views on Facebook.

4. Maxis

In line with the Merdeka Day celebrations, Maxis decided to work with five local filmmakers to create 360° videos to capture their view of Malaysia. The telco launched the first three videos from their Rojak 360° campaign last Thursday and so far the ‘Lost and Found’ film shot by the popular YouTube duo The Ming Thing is the most popular one out of the three with 111,025 views on YouTube.

5. BSN Malaysia

The banking group revived its popular Kuching Happy character in time for Merdeka Day celebrations. As part of the #KucingHappyPindah campaign BSN has been posting up several videos onto its social media platforms featuring Kuching Happy and asking for suggestions on which country he should move out too.

Viewers have been giving their suggestions. However, by using BSN’s product offerings as a plus point the famous cat seems more inclined to remain in Malaysia.

Kuching Happy pindah
Selamat Hari Merdeka from all of us at MARKETING!

HANDO speaker

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

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• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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