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Livescape Group and Hitman Solutions, together with Pepsi, are bringing a virtual terror experience of the infamous Karak highway horror stories to the heart of Kuala Lumpur this November. 

The experience dares: “Drive through the horrors of Karak at the Icebox Karak Haunted Highway, an immersive journey designed to tingle your spine from the comfort of your car – just like the real thing.”

Icebox which is an acronym for ‘In-Car Experience’, a creative event built and designed to comply with the Standard Operating Procedure (SOP) given by the Ministry of Health and the National Security Council (MKN). 

Creative Director Darren Waide from Livescape says the Karak highway, a home to many ghost stories, proves to be the ideal backdrop for this new instalment which takes about 15 to 20 minutes.” 

“There’s video graphic work, a bit of a drive-in cinema feel, some theatrics and drama… it’s all of those elements Livescape is good at, we’ve put it all in one room and created this kind of immersive almost like a 4D or a 5D experience.”

“You’ll feel like you’re winding your way along the highway and we’re going to engage with you at six different points along the journey,” warns Darren. 

Due to the scary nature of the event, he cautions that the Icebox Karak Haunted Highway is not advisable for pregnant ladies and people with heart problems.

The Icebox Karak Haunted Highway is happening from November 11 until November 22 at The MarqE at Kuala Lumpur Convention Centre (KLCC).

MARKETING Magazine
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