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Livescape Group and Hitman Solutions, together with Pepsi, are bringing a virtual terror experience of the infamous Karak highway horror stories to the heart of Kuala Lumpur this November. 

The experience dares: “Drive through the horrors of Karak at the Icebox Karak Haunted Highway, an immersive journey designed to tingle your spine from the comfort of your car – just like the real thing.”

Icebox which is an acronym for ‘In-Car Experience’, a creative event built and designed to comply with the Standard Operating Procedure (SOP) given by the Ministry of Health and the National Security Council (MKN). 

Creative Director Darren Waide from Livescape says the Karak highway, a home to many ghost stories, proves to be the ideal backdrop for this new instalment which takes about 15 to 20 minutes.” 

“There’s video graphic work, a bit of a drive-in cinema feel, some theatrics and drama… it’s all of those elements Livescape is good at, we’ve put it all in one room and created this kind of immersive almost like a 4D or a 5D experience.”

“You’ll feel like you’re winding your way along the highway and we’re going to engage with you at six different points along the journey,” warns Darren. 

Due to the scary nature of the event, he cautions that the Icebox Karak Haunted Highway is not advisable for pregnant ladies and people with heart problems.

The Icebox Karak Haunted Highway is happening from November 11 until November 22 at The MarqE at Kuala Lumpur Convention Centre (KLCC).

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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