Brandthink, a Kuala Lumpur-based agency, will lead Singapore Tourism Board’s PR and digital work in Malaysia after fending off five rival bids in a competitive pitch.
The agency was awarded a three-year contract as Singapore tourism chiefs look to step up their efforts to attract more visitors from its neighbour.
Other agencies involved in the pitch were Cohn & Wolfe, Lewis Communications, Suppagood, Xavier Mah Consulting and Bonsey Jaden Malaysia.
source: /www.mumbrella.asia
MARKETING Magazine is not responsible for the content of external sites.