SAMA Is Here to Shake the Industry

Think of the marketing landscape across the APAC region. Now take that and boost it up by about a thousand percent – that’s exactly what SAMA is.

The Strategic Asia Marketing Alliance (SAMA) is a marketing powerhouse consisting of some of the most dominant forces in the Asia-Pacific region united by a common goal: to rule the marketing game.

Founded by Skribble, SAMA’s dream team includes Malaysian agencies iWisers, BLWN and Battle Mind Creative, Indonesian agencies IDEOWORKS, Omeoo Creative, Meson Digital, SevenAds, ADX Asia, Ivosights, Naikreatif, Krona, and Kim Communication, Singaporean agencies iFoundries, Superminted and Grow Public Relations and Thai agency Relevant Audience.

These are companies who can turn a marketing campaign from a yawn to becoming a viral sensation.

Why SAMA? The alliance was formed to raise industry standards, providing brands and businesses with integrated and exceptional solutions tailored to both their local and regional needs. It opens up the possibilities of collaboration between brands and agencies within the APAC region by having a single body that unites them all.

Skribble’s CEO Teng Chan Leong said that “SAMA aims to connect you to local excellence, no matter which country you need support in.”

SAMA aims to become the most exciting alliance in APAC. All agencies within the alliance now have access to wider clientele, and are able to grow and learn from their peers across various countries. This gives them the opportunity to collaborate with brands and businesses from all over the world.

Clients can also receive exceptional marketing strategies that work specifically for their intended target audience with the combined knowledge and experience of the SAMA Alliance.

The SAMA Alliance aims to expand its reach to more countries and cities and conquer the Asia-Pacific region, setting the bar high for creativity, innovation and results. It wants to build a community that fosters collaboration, talent development and knowledge sharing among its members. It’s more than just an alliance; it’s a movement. One that declares war on boring marketing campaigns. 

iWISERS has a multitude of social intel solutions and custom objective research services working with brands across APAC. Drop an email at [email protected] or chat with us on LinkedIn, iWISERS for social intel or industry studies that enable people-centric data-based decision making.


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