S-Mama Club Now Provides Digital Services For Members

(Marketingmagazine.com.my) – Being a mother or mum, is never an easy task, no matter what your status in life.

There is always the need for some kind of support or advice. And while there are many “help-groups” there is one that provides mums useful parenting tools on their palms despite the hectic lifestyle, thanks to the digital age.

Wyeth Nutrition’s S-Mama Club has expanded its digital outreach to mothers by launching its profile on social messaging platform WeChat.

Wyeth Nutrition’s profile on WeChat will feed users with beneficial information such as health tips, nutrition guides, parenting tools, upcoming in-house events, latest products, interesting offers, as well as current industry news.

The expansion coincides with the company’s theme “Celebrate Your Child’s Multiple Intelligence”, which encourages parents to embrace their children’s multiple intelligence – Body Smart, Brain Smart and People Smart.

Set up in 2005, the S-Mama Club has a truly Malaysian membership, according to Chan Wan Yee, the CRM and Digital Manager of Wyeth Nutrition Malaysia Sdn Bhd.

Members come from the middle to upper income groups. But despite their social or educational backgrounds, mothers always need support.

As an added fillip, S-Mama Club members are furnished with swift redemptions and rewards specially customised for every mother’s benefit, she added.

Wyeth Nutrition Malaysia and Singapore country business manager Dr Mohamed Shaarawy said with smart technology at its disposal, Wyeth wants to equip modern Malaysian mothers with useful digital-friendly parenting tools as a pocket companion on their journey.

“With the ever-expanding digital and social platforms, we find modern Malaysian mothers spend a significant amount of time surfing the Internet for credible sources of information to help them make decisions.

“So with the technology that’s available today, we seek to support mothers by providing more access to credible sources and nurture their children’s intelligence,” Mohamed said.

Wyeth Nutrition will be able to provide a one-to-one service and fast response rate to mothers on their queries and needs, providing a motherhood experience that is both personal and sentimental.

At the same time, it hopes to increase customer communication by giving mothers the opportunity to share their views and feedback.

Wyeth Nutrition’s S-Mama Club is touted to be one of the fastest growing online parenthood communities in Malaysia, with 20,000 active members and more than 240,000 followers on Facebook.

The WeChat services will be available from Monday to Friday, 9am to 6pm.

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here:

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.