(marketingmagazine.com.my) – According to The StarOnline, fifteen out of 49 companies have won their bid to run retail spaces along the 19 elevated stations of the Mass Rapid Transit (MRT) Sungai Buloh-Kajang line.
The successful bidders were Chatime, Watsons and 7-Eleven who were chosen based on the rental rate they were willing to pay above the reserve prices, financial status of their companies and business plans the report stated.
MRT Corp director of commercial and land management Datuk Haris Fadzilah Hassan told the news portal on Thursday that the company ensured that retail spaces are awarded to the best businesses, to allow MRT Corp to get best returns.
“One of the factors is to ensure that the brands working with MRT Corp are strong brands that would be able to cater to the fast paced mobility and urban lifestyle of the commuters in the Klang Valley,” Haris said.
In reference to the Bumiputera agenda which aims to empower the Bumiputra community, MRT Corp had initially targeted at least 30% of the retail space units to be awarded to Bumiputra entrepreneurs.
It also managed to exceed the target of empowering more than 30% Bumiputera entrepreneurs by giving them 18 units of retail space or 44% of the total allocation.
“On top of that, I am also happy to share that one of these Bumiputra outlets will be operated by a company that is owned and run by the disabled, with the assistance of MARA,” Haris remarked.
Soon, the retail space bid would be opened for the underground MRT stations. MRT Corp also plans to expand the Retail Experience by utilising available space to including kiosks and push carts.
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications
Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
Download the full programme here
Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
Interested in joining or sponsoring the event? Contact: [email protected]
MARKETING Magazine is not responsible for the content of external sites.