Readers’ Choice Awards Merdeka TVC 2020 edition boosted to national level with Astro

Our submission page for the Readers’ Choice Awards Merdeka TVC 2020 edition officially went live on 1 August 2020 and today we have some bonus good news to share with you. 

We’re excited to finally announce our collaboration with Astro as the official Media Partner, as we take this edition of the Readers’ Choice Awards to the national level.

As part of Astro’s commitment to promote patriotism and togetherness among Malaysians in fighting against pandemic, brands can now run their long form Merdeka/Malaysia Day TVC (duration up to 2-min) across top Astro channels at a heavily discounted rate, with additional promotions on digital and radio platform. The first six (6) advertisers who sign up for Astro’s 2-min video package will get FREE admission to the MARKETING’s Reader Choice Awards – Merdeka TVC 2020 Edition worth RM2,000 per entry.

The good news doesn’t stop there – on top of this, the best TVC voted by Malaysians will get 1 week of FREE* exposure across Astro channels to celebrate their win as the Readers’ Choice Award with the whole nation.

Don’t miss out on this rare opportunity for your creative Merdeka/Malaysia Day TVC to receive the coverage of a lifetime.

*only applicable if winning TVC campaign runs on Astro’s platform

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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