In a competitive pitch process that began last year but was stretched with the onset of COVID-19, MARKETING has learnt that ENTROPIA has clinched the Tenaga Nasional Berhad (TNB) business for integrated marketing services.
The shortlist in the final run were ENTROPIA, IPG Mediabrands (incumbent) and VMLY&R Malaysia.
It is believed that the remit includes creative, media and digital services.
TNB could not be reached for comment on this win.
One of TNB’s strategic rollouts include installing a smart electric meter in 9.1 million households in Peninsular Malaysia by 2026.
Related Posts:
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW