In a competitive pitch process that began last year but was stretched with the onset of COVID-19, MARKETING has learnt that ENTROPIA has clinched the Tenaga Nasional Berhad (TNB) business for integrated marketing services.
The shortlist in the final run were ENTROPIA, IPG Mediabrands (incumbent) and VMLY&R Malaysia.
It is believed that the remit includes creative, media and digital services.
TNB could not be reached for comment on this win.
One of TNB’s strategic rollouts include installing a smart electric meter in 9.1 million households in Peninsular Malaysia by 2026.