Publicis Media Announces Asia Pacific Market CEO Leadership

(Marketingmagazine.com.my) – Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, has announced market leadership appointments for APAC.

Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.

APAC Publicis Media Market CEOs, reporting to Boyle:
• Bertilla Teo, Greater China (China, Hong Kong, Taiwan) CEO, Publicis Media (pic)
• Anupriya Acharya, India CEO, Publicis Media
• Gareth Mulryan, Singapore CEO, Publicis Media
• Matt James, Australia and New Zealand CEO, Publicis Media

In addition to the Market CEO appointments, Chris Nolan is appointed COO of Publicis Media Australia and New Zealand, and Mykim Chikli is appointed COO of Publicis Media Greater China.

“Publicis Media was launched with the vision to get to the future first and these strong, dynamic, and incredibly talented leaders will ensure we do just this,” said Gerry Boyle, Regional CEO for APAC, Publicis Media. “I’m excited to work with them as we deliver on our promise to invent modern approaches to gain efficiency, create greater collaboration and effectiveness and drive new levels of scale and client value.”

The reorganization of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organized into four Solutions Hubs — Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—and connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client impact leveraging Publicis Groupe’s entire range of services.

Additionally, Publicis One will service markets outside of Publicis’ Top 20 with a global communications enterprise operating across Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health.

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Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

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Closing Date: 31 March, 2016

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