Product Of The Year Jury Meets Before Consumer Research

(Marketingmagazine.com.my) – “Now in its third year, Product of the Year (POY) Malaysia is fast becoming the benchmark of consumer confidence in Malaysia,” says Mr Harmandar Singh, Director of Product of the Year Malaysia.

“This year, 23 category winners will be voted by over 2,000 consumers through an extensive survey conducted by Nielsen Malaysia across categories including F&B, personal care, baby products, FMCG brands and many more.”

The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 28 years ago, with the critical objective of the need for a robust mechanism to allow consumers to be well informed about new and innovative products.

This year’s POY Jury members for 2016/17 were:
• Mark Rozario – CEO, Agensi Inovasi Malaysia
• Anthony Lee – GM of Marketing, Village Grocer Holdings Sdn Bhd
• Dato’ Rozalila Abdul Rahman – CEO, ASTRO GS Shop Sdn Bhd
• Ronan Lee – GM of Marketing, 7-Eleven Malaysia Sdn Bhd
• Tan Heng Hong – Blogger, Mini Me Insights
• Ho Mun Hao – CEO of TF Value-Mart Sdn Bhd

Jury Day was held on March 28 at the Sime Darby Convention Centre and all members were briefed on the POY concept and how it has evolved over the years around the world. Richard Hall, Managing Director of The Nielsen Company Malaysia, POY’s Research Partner, shared some data on how winning products experienced sales performances when using the POY logo.

Harmandar Singh aka Ham added, “2015 saw quite a few new products launched over the year and there were more categories.

The jurors were quite meticulous as they eliminated two categories moving forward.”

Product of the Year is the leading international benchmark for innovation, and has been running across 42 countries over the past 28 years.

It is not a creative, media, effectiveness, campaign or branding show.

It is purely about new products launched over the preceding year or new flavours or innovation added to existing products.

The Product of the Year winners for 2016/17 will be announced on June 17 at The Theatrette, Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

View video here:

Left to Right: Ronan Lee – GM of Marketing, 7-Eleven Malaysia; Mark Rozario – CEO, Agensi Inovasi Malaysia; Richard Hall – Managing Director, The Nielsen Company Malaysia; Anthony Lee – GM of Marketing, Village Grocer Holdings; Dato’ Rozalila Abdul Rahman – CEO, ASTRO GS Shop; Harmandar Singh – Director, Product of the Year Malaysia; Tan Heng Hong – Blogger, Mini Me Insights; Ho Mun Hao – CEO, TF Value-Mart.

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here:

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.