Post elections issue drives narrative for industry in new order

People just can’t stop talking now: honesty, transparency, accountability, freedom of speech, what a time to be in Malaysia.
All I pray for is that the almighty blesses our leader Tun M a long life for the sake of our country.
Check out our latest issue as it captures the Zeitgeist…
CONTENT HIGHLIGHTS:
YOU DON’T HAVE TO BE A BADASS TO EXCEL IN THE INDUSTRY
It was just a day after GE14, and I could tell communications veteran Dato’ Ishak Mohd Ishtiaq (DIMI) had much to get off his chest.

The euphoria of a stunning victory was a dawn of everything new.

There was a new civility in the air, the people content and inspired and the masses were hungry for the change they yearned. DIMI had seen it all over the two decades in the advertising and marketing business.

We cover his thoughts in this issue as a harbinger of things to come and a refection of what people in the industry echo…
Astro reveals the way to smoother skin with Venus
For women, beauty routines are very personal, intimate stuff. Over years, women have probably gotten a ton of beauty tips and it may not be easy to identify fact from fiction.

Hair removal is one of the major taboo topics that women often shy away from.

Astro came up with Sehalus Venus (as delicate as Venus), a campaign created to elevate the awareness of Venus being a razor created for women as it is designed based on women’s needs.
Ranging from the razor’s…
So you have a great idea, but who is celebrating
Are your ideas going anywhere? We are going to launch the next generation creative challenge.

A quest for creative excellence energized by the new heartbeat of our nation.

A non-profit movement to unearth Malaysia’s creative talent and seek ideas that fit brands. Do not waste your good ideas.

Write them down, treasure them, and shout them out to the world. In this journey, we aim to discover ideas that will…

The Malaysia Truly Global story.
Malaysia has been making headlines lately. Assuming nothing major happens between the time of writing and publication of this article, our tanahair currently stands as a shining beacon of democracy.

Sure, there are people who equate Malaysia with a missing plane, missing pastors and missing millions.

Nothing new. Way back then, people even equated our beloved land with unwashed natives swinging from trees.

This imagery about tree dwellers was a running joke for many years. Perhaps owing to the fact that countries in the…

Consumer Insights or Inciting Consumers?
As we continue to live in a world increasingly driven by the internet and the massive amounts of data that’s gushing out of it, we are also well aware by now that this has led to significant discussion and action more recently around data privacy and protection.

This process could also be a never ending one, as sophistication levels and data volumes only grow.

In the process as the largest generators or sources, naturally Social Media platforms have been held largely responsible for certain ‘lapses’ on their part, but another area or avenue that spews out data or makes data so easily available at click…

Back to Basics in the World of the Digital Customer Experience
I find it tedious to try to understand much of what has been written in this digital world. It’s full of jargon. It’s confusing.

It seems to focus on the technology, and not on the customer. Let me string a few words in this new language to you…

‘We need to ensure that customers get personalised, omni-channel, seamless, integrated experiences that are consistent across all touchpoints”. No wonder people like me are confused in this new world of digital writing!…

You can also read it all here: https://issuu.com/marketingmagazine.com.my/docs/issue223?e=31407353/62286193
MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies. We are also available in 200 bookstores across the Klang Valley.
To advertise, call Jarrod on +6018-220 0682 or email [email protected]

Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
* Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588