So you have a great idea, but who is celebrating?

June 13, 2018

Are your ideas going anywhere?

We are going to launch the next generation creative challenge.  A quest for creative excellence energized by the new heartbeat of our nation.
A non-profit movement to unearth Malaysia’s creative talent and seek ideas that fit brands.
Do not waste your good ideas. Write them down, treasure them, and shout them out to the world.
In this journey, we aim to discover ideas that will see the light of day for brands in Malaysia. We started MC2 Awards many years back in order to bring Malaysia’s reputation to the global stage. During that time we won a Cannes Lions Grand Prix in 2004 and the following year was the most awarded nation in Asia. Unfortunately, Malaysia has been going downhill in global rankings since then and we are now a distant thunder on the rolling hills of creative supremacy.
Truth hurts.

Why MC2?
Why celebrate the past when you can win the future? Creativity is the only differentiator in a world where parity breeds mediocrity. MC2 is the first Creative Awards concept in the world which is future-facing and not about past work. It allows anybody with great solutions to pitch them to actual Brand Briefs. We want to be an active contributor to the marketing ecosystem in Malaysia.
And sometimes, we need do the difficult things to bring good to the industry. We wish to support the government’s National Creative Industry Policies, and fuel the nation’s creative economy which is one of the most rapidly growing sectors of the world economy, valued at more than US$1.6 trillion. There are awards shows and there are award shows. It is not difficult to follow the template that is so common around the world. But we want ideas that will work and not be bound by ideas that have only worked in the past.
In fact, MC2 is not just about awards, it is about creative solutions for real situations. Entries are not restricted to agencies and communications experts. With democratisation in the ideas generation process, MC2 will be open to the general public and students with creative ideas, everyone will have equal opportunity to astound Marketing Directors with their creative solutions.
This competition is open to all Malaysian individuals and companies trading and based in Malaysia. Finalists will be selected by Malaysian creative leaders who have proved themselves on the global creative awards stage and are shining in their respective careers overseas. This is their chance to help us raise our creative bar in Malaysia, while having a keen understanding our market’s nuances and culture. Shortlisted ideas will be presented to the actual Brand Team and management at their offices in person by the Finalists.
Hopefully we will discover the next Yasmin Ahmad, or two. Winning ideas that get implemented will be paid RM10,000 for use.
All proceeds go to MERCY Malaysia.
Respectfully,
Professor Harmandar Singh (17/18)
Universiti Pendidikan Sultan Idris

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira amira@adoimagazine.com | 03 7726 2588
Book your spot early to avoid disappointment!

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