Plans for Introducing Content Standards


( – In the wake of numerous unproven claims by online advertisers, the Chairman of the Communications and Multimedia Content Forum of Malaysia (CMCF) Ahmad Izham Omar has revealed plans for championing “Responsible content standards” at its 16th annual general meeting (AGM).

“We’ve been tasked with reviewing the Content Code in meeting with the changes in the ever-expanding business sector,” said Izham.

“The challenge is a painstaking process as new elements in the communications and multimedia industry may require us to address instances where information published is unverified, unsubstantiated, and may even border on false allegations.”

Izham added that CMCF will work jointly with industry experts in delivering an updated and pragmatic second edition of the Content Code.

In his keynote address, Izham noted that the proliferation of content over various digital devices has complicated its mission in promoting self-regulation and content standards.

As in the previous years, CMCF has continued raising awareness for self-regulation through road shows, events, industry dialogue sessions, seminars, and training programmes in schools, colleges, MCMC regional offices, and government agencies.

According to Izham, CMCF is committed to continuing with its “What You Do Sticks With You” campaign through fresh initiatives in reaching the masses.

CMCF started this year with the successful introduction of the “Industry Guideline for the Advertising of Slimming Products and Services”, developed in consultation with the Ministry of Health.

CMCF handled 465 complaints last year covering mobile content and services (212), Internet content (209), advertising content (24), and broadcasting content (19).

“The marked increase in the number of complaints is encouraging as it shows the public’s commitment to the maintenance of responsible content standards,” suggested Izham.

“Plans are afoot to publishing cases handled by CMCF since its inception as a reference guide for all stakeholders in the electronic content industry.”

Apart from functioning as a strategic partner, CMCF’s relationship with MCMC has matured to the extent that it now operates as a “think tank” on matters relating to content and self-regulation.

Izham’s primary goal for CMCF this year is elevating the body’s stature as it aims to evolve as the best self-regulatory forum in Malaysia.

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