No Improvement in Hiring Demand Within SEA Marketing Sector

4 years ago
MonsterFindBetter

(Marketingmagazine.com.my) – The demand for Advertising and Marketing professionals in Malaysia continues to witness a general downward trend, with a similar situation in both Singapore and the Philippines.

This is according to the latest round of Monster Employment Index (MEI) data for these regions. The MEI, a monthly gauge of online job hiring activity, records the industries and occupations that show the highest and lowest growth in recruitment activity.

Malaysia registered -22% decline year-over-year within the sector in February, down from -20% registered in January 2016. This is the steepest decline recorded in this sector.

Hiring trends in the sector are also consistent with the online demand for Marketing & Communications professionals, where all markets registered the negative growth. Despite this, demands in the role emerged are amongst the top growth jobs in Singapore and Malaysia.

Marketing and Communications job roles came in top in demand in Malaysia, despite registering -10% year-over-year decline.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month Market 2014 2015

% Growth

Y-o-Y

December Singapore 101 96 -5%
Malaysia 96 78 -19%
Philippines 102 52 -49%
         
    2015 2016

% Growth

Y-o-Y

January

Singapore 95 94 -1%
Malaysia 91 73 -20%
Philippines 99 63 -36%
         

 

February

Singapore 98 94 -4%
Malaysia 78 61 -22%
Philippines 110 64 -42%
Marketing & Communications jobs:
Month Market 2014 2015

% Growth

Y-o-Y

December Singapore 88 78 -11%
Malaysia 90 91 1%
Philippines 93 53 -43%
         
   

 

2015

 

2016

%

 Growth

Y-o-Y

January

Singapore 83 75 -10%
Malaysia 89 88 -1%
Philippines 93 58 -38%
         

February

Singapore 82 76 -7%
Malaysia 88 79 -10%
Philippines 108 55 -49%

 

Malaysia Highlights:
• Malaysia witnessed a -39% year-over-year decline in online hiring in February, a dip from -28% recorded between January 2015 and 2016
• None of the industry sectors and occupational groups registered positive annual growth
• The Production/ Manufacturing, Automotive and Ancillary sector reported the least decline at -10% year-over-year, while the Logistic, Courier/ Freight/ Transportation, Shipping/ Marine sector continued to record the steepest year-over-year decline at -56%
Marketing & Communications professionals once again saw the least decline, registering a -10% year-over-over dip, while the Software, Hardware, Telecom roles had the least demand at -73% year-over-year

 

Top Growth Industries

 

 

Lowest Growth Industries

Year-over-year Growth

Feb

15

Feb

16

% Growth

Y-o-Y

  Year-over-year Growth

Feb

15

Feb

16

% Growth

Y-o-Y

Production/Manufacturing, Automotive and Ancillary 89 80 -10%   Retail 88 54 -39%
Oil and Gas 82 68 -17%   Hospitality 117 64 -45%
Advertising, Market Research, Public Relations, Media and Entertainment 78 61 -22%   IT, Telecom/ISP and BPO/ITES 97 49 -49%
Engineering, Construction and Real Estate 92 61 -34%   Logistic, Courier/ Freight/ Transportation, Shipping/ Marine 100 44 -56%

 

Top Growth Occupations

 

 

Lowest Growth Occupations

Year-over-year Growth

Feb

15

Feb

16

% Growth

Y-o-Y

  Year-over-year Growth

Feb

15

Feb

16

% Growth

Y-o-Y

Marketing & Communications 88 79 -10%   Sales & Business Development 93 55 -41%
HR & Admin 87 62 -29%   Purchase/ Logistics/ Supply Chain 91 49 -46%
Finance & Accounts 96 68 -29%   Hospitality & Travel 120 56 -53%
Engineering /Production, Real Estate 89 61 -31%   Software, Hardware, Telecom 101 27 -73%

 

 

appiesmalaysiasignoffEnter the prestigious APPIE
S Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to ham@adoimagazine.com via file transfer protocol.

APPIESMALAYSIA2016Full

 

 

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