(Marketingmagazine.com.my) – The demand for Advertising and Marketing professionals in Malaysia continues to witness a general downward trend, with a similar situation in both Singapore and the Philippines.
This is according to the latest round of Monster Employment Index (MEI) data for these regions. The MEI, a monthly gauge of online job hiring activity, records the industries and occupations that show the highest and lowest growth in recruitment activity.
Malaysia registered -22% decline year-over-year within the sector in February, down from -20% registered in January 2016. This is the steepest decline recorded in this sector.
Hiring trends in the sector are also consistent with the online demand for Marketing & Communications professionals, where all markets registered the negative growth. Despite this, demands in the role emerged are amongst the top growth jobs in Singapore and Malaysia.
Marketing and Communications job roles came in top in demand in Malaysia, despite registering -10% year-over-year decline.
Advertising, Market Research, Public Relations, Media and Entertainment Sector:
| Month | Market | 2014 | 2015 |
% Growth Y-o-Y |
| December | Singapore | 101 | 96 | -5% |
| Malaysia | 96 | 78 | -19% | |
| Philippines | 102 | 52 | -49% | |
| 2015 | 2016 |
% Growth Y-o-Y |
||
|
January |
Singapore | 95 | 94 | -1% |
| Malaysia | 91 | 73 | -20% | |
| Philippines | 99 | 63 | -36% | |
|
February |
Singapore | 98 | 94 | -4% |
| Malaysia | 78 | 61 | -22% | |
| Philippines | 110 | 64 | -42% |
| Month | Market | 2014 | 2015 |
% Growth Y-o-Y |
| December | Singapore | 88 | 78 | -11% |
| Malaysia | 90 | 91 | 1% | |
| Philippines | 93 | 53 | -43% | |
|
2015 |
2016 |
% Growth Y-o-Y |
||
|
January |
Singapore | 83 | 75 | -10% |
| Malaysia | 89 | 88 | -1% | |
| Philippines | 93 | 58 | -38% | |
|
February |
Singapore | 82 | 76 | -7% |
| Malaysia | 88 | 79 | -10% | |
| Philippines | 108 | 55 | -49% |
Malaysia Highlights:
• Malaysia witnessed a -39% year-over-year decline in online hiring in February, a dip from -28% recorded between January 2015 and 2016
• None of the industry sectors and occupational groups registered positive annual growth
• The Production/ Manufacturing, Automotive and Ancillary sector reported the least decline at -10% year-over-year, while the Logistic, Courier/ Freight/ Transportation, Shipping/ Marine sector continued to record the steepest year-over-year decline at -56%
• Marketing & Communications professionals once again saw the least decline, registering a -10% year-over-over dip, while the Software, Hardware, Telecom roles had the least demand at -73% year-over-year
|
Top Growth Industries
|
Lowest Growth Industries |
|||||||
| Year-over-year Growth |
Feb 15 |
Feb 16 |
% Growth Y-o-Y |
Year-over-year Growth |
Feb 15 |
Feb 16 |
% Growth Y-o-Y |
|
| Production/Manufacturing, Automotive and Ancillary | 89 | 80 | -10% | Retail | 88 | 54 | -39% | |
| Oil and Gas | 82 | 68 | -17% | Hospitality | 117 | 64 | -45% | |
| Advertising, Market Research, Public Relations, Media and Entertainment | 78 | 61 | -22% | IT, Telecom/ISP and BPO/ITES | 97 | 49 | -49% | |
| Engineering, Construction and Real Estate | 92 | 61 | -34% | Logistic, Courier/ Freight/ Transportation, Shipping/ Marine | 100 | 44 | -56% | |
|
Top Growth Occupations
|
Lowest Growth Occupations |
|||||||
| Year-over-year Growth |
Feb 15 |
Feb 16 |
% Growth Y-o-Y |
Year-over-year Growth |
Feb 15 |
Feb 16 |
% Growth Y-o-Y |
|
| Marketing & Communications | 88 | 79 | -10% | Sales & Business Development | 93 | 55 | -41% | |
| HR & Admin | 87 | 62 | -29% | Purchase/ Logistics/ Supply Chain | 91 | 49 | -46% | |
| Finance & Accounts | 96 | 68 | -29% | Hospitality & Travel | 120 | 56 | -53% | |
| Engineering /Production, Real Estate | 89 | 61 | -31% | Software, Hardware, Telecom | 101 | 27 | -73% | |
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