Pizza Hut Malaysia brings in a new CMO

(marketingmagazine.com.my) – Jean Ler the former Regional Head of Marketing for Petronas Lubricants AsiaPac has joined Pizza Hut Malaysia as the company’s new Chief Marketing Officer.
Jean will head up marketing, including brand management, innovations and consumer insights to rejuvenate the Pizza Hut brand in Malaysia. She will look to strengthen the relevance and connection to consumers by bringing them delicious products, renewed marketing communications and exciting enhanced experiences.

Driven by her passion for discovering consumer insights, delivering meaningful products and services to consumers, Jean has been enjoying a marketing career that spans 20 years across various reputable local and multinational food & beverage companies. Prior to Petronas Jean held various positions of increased responsibility at Dutch Lady and KraftFoods/Mondelez where she successfully regained market leadership position for the Dairy and Biscuits portfolio of the respective brands.

Jean’s appointment is one of the many changes at QSR Brands. The company which manages both Kentucky Fried Chicken (KFC) and Pizza Hut in Malaysia has made a slew of new changes including the promotion of Merrill Pereyra to Chief Executive Officer, Merrill joined QSR Brands in June 2016 as COO to further shape the company’s growth story in the region while continuing to serve the best meals with the best talent on board. His current CEO role includes leadership of KFC and Pizza Hut in Malaysia, Singapore, Brunei, and Cambodia.

Merrill’s promotion follows the departure of Rohan St. George who helmed QSR Brands from 2013 to 2016.

Over the last 30 years, Merrill has assumed senior leadership, sales and marketing positions at various leading quick service restaurants such as Domino’s, Healthy Habits and McDonald’s. In his last two roles, he was CEO of Domino’s and Managing Director of Healthy Habits in Australia. Prior to that, he spent 23 years at McDonald’s in four different countries.

Chairman of QSR Brands, Dato’ Kamaruzzaman Abu Kassim, said that the company is confident Merrill will not only continue the excellent work under Rohan’s leadership but also strengthen and grow its business in the region by introducing a whole array of food and service offerings to continue to delight its consumers.

The company also announce the appointment of Eric Leong as General Manager for Pizza Hut Malaysia. In his new role, Eric will oversee the planning, coordinating, and managing field activities including restaurant and delivery management, quality assurance, and implementing special projects.

Eric brings more than 27 years of experience in the food and beverage industry, with extensive experience in sales and retail. Prior to joining Pizza Hut Malaysia, he was the Managing Director at Minor Food Group Singapore, which is part of Minor International, one of the largest leisure, F&B and retail companies in the Asia Pacific. He was also Supervising Director & General Manager at Berjaya Corporation Berhad in 2012, holding both portfolios comprising Papa John’s Pizza Malaysia and Philippines, as well as Wendy’s Malaysia.

Eric and Jean will report to Merrill in his new role as CEO. Merrill said, “At the heart of everything we do at QSR Brands, is our consumers. This is something Eric and Jean truly understand and embody. They both bring a wealth of experience and a fresh perspective to Pizza Hut.”

“I look forward to working closely with them to deliver our plans for 2017 and beyond to improve our brand value and provide Malaysians with new and exciting dining experiences that appeal to their tastes and hearts.”

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682