PITCH SWITCH: MEDIACOM WINS PSA, MINDSHARE BAGS THEMED ATTRACTIONS, FCB HITS THE ROAD AND OGILVY PAKS UP!

As we close off the month of July, plenty of account movements have taken place across the Malaysia and the Asia Pacific region. Our friends at R3 have put them all in one place for us.

Epson Southeast Asia are now in the hands of We Are Social beginning June while Mindshare Malaysia looks after Themed Attractions Resorts and Hotels and the British Council effective May. Mediacom won big by taking home the global media account for PSA Group, the owner of Peugeot and Citroen.

To see who else won what, check out the tables below:

June 2017 Malaysia Top 10 wins

Creative Agency

Month

Account

Area

M&C Saatchi

Jan

Etika – Calpis Project

Malaysia

M&C Saatchi

Jan

D’yana

Malaysia

FALCON Agency

June

Genki! Malaysia (Digital)

Malaysia

FCB

Feb

Continental Project

Malaysia

Ogilvy

Apr

Taiwan Trade Center

Malaysia

Kingdom Digital

Apr

Laneige

Malaysia

VML

Apr

Innisfree

Malaysia

GOVT

Apr

MAHB Project

Malaysia

GOVT

Apr

Future Asset Management International

Malaysia

Ogilvy

May

Tetrapak Malaysia

Malaysia

 

 

 

 

 

 

 

 

 

< td style="width: 137.688px; border: none; background: #d8d8d8; padding: 0cm 2pt 2pt; height: 16pt;">

May

Media Agency

Month

Account

Area

Mediacom

June

PSA Group

Global

Initiative

Apr

Southern Lion

Malaysia

Mindshare

Themed Attractions Resorts & Hotels

Malaysia

Mindshare

Mar

British Council

Malaysia

DCG

May

Dremel (Bosch)

Malaysia

Universal McCann

June

Dairy Farm

Malaysia

Mediacom

Feb

Uber

APAC (9 Markets)

Mindshare

Jan

Combiphar (Eyemo)

Malaysia, Philippines, Singapore

PHD

Feb

HP (Digital)

Global

PHD

Apr

Amore Pacific

Malaysia

 

 

 

 

 

 

 

 

June 2017 Asia Pacific Top 10 wins

Creative Agency

Month

Account

Area

DDB

June

StarHub

Singapore

DDB

June

DBS Bank

Singapore

R/GA

June

Nikon Global (Digital)

Singapore

We Are Social

June

Epson

SEA

Leo Burnett

June

BMW

Singapore

TBWA

June

Austr Turf Club

Australia

J Walter Thompson

June

The Times of India

India

King Kong

June

13CABS (Digital)

Australia

DMG

June

Art Gallery of NSW Project

Australia

Search Insights

June

The Academy Brand (Digital)

Australia

 

 

Media Agency

Month

Account

Area

Mediacom

June

PSA Group

Global

Havas Media

June

Michelin

Global

Mediacom

June

PayPal

India

Vizeum

June

Huawei

Thailand

Vizeum

June

Goldilocks

Philippines

Blue 449

June

Pernod Ricard

Australia

Vizeum

June

Reckitt Benckiser Healthcare

Thailand

iProspect

June

AccorHotels

Global

Bohemia

June

Evans & Tate and Henkell Trocken

Australia

oOh!media

June

SA Government OOH Project

Australia

 

 


BEST OF GLOBAL DIGITAL MARKETING Conference 2017

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Market
ing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

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Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
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Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]

 


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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