Order your favourite ‘teh tarik’ via this app

Could lines be clear at all Mamak restaurants soon?

The possibility of that just went up a notch with the introduction of a new app called Smart Mamak.

Developed by Universiti Kebangsaan Malaysia (UKM) through its translational research initiative, the app’s objective is two-pronged:

1.    Ease the process of ordering your favourite local fare, and

2.    Lessen dependence on foreign workers at restaurants to reduce overheads and increase profits.

In a report by The Malay Mail Online, Deputy Vice-chancellor of Research and Innovation Prof Mohd Ekhwan Toriman shared that the concept behind Smart Mamak is anchored to self-service and service efficiency. 

What this means is very soon, Mamak patrons will have the option to book a table and place an order via the app even before getting to the restaurant.

On top of this, it also features the geographical information system which enables users to locate Mamak restaurants nearest to them complete with menus and prices. 

Topping its list of smart features is a function that suggests restaurants based on the availability of a particular dish. 

Development of the app took less than four months and was co-developed by the university’s Information Technology and Systems, Social and Humanities, and Economy and Commerce faculties in collaboration with Malaysian Muslim Restaurant Owners Association (Presma).

Currently, the app is available on Android but plans to develop an iOS version of the app by year end. 

According to The Malay Mail Online’s report, the app’s pilot version was launched on July 18 and has currently partnered with Restoran Ali Maju in Precinct 2, Putrajaya.

BEST OF GLOBAL DIGITAL MARKETING Conference 2017 (http://best-marketing.eu/events/my/)

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
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AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
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Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]