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No Improvement in Hiring Demand Within SEA Marketing Sector
29 Mar
(Marketingmagazine.com.my) – The demand for Advertising and Marketing professionals in Malaysia continues to witness a general downward trend, with a similar situation in both Singapore and the Philippines.
This is according to the latest round of Monster Employment Index (MEI) data for these regions. The MEI, a monthly gauge of online job hiring activity, records the industries and occupations that show the highest and lowest growth in recruitment activity.
Malaysia registered -22% decline year-over-year within the sector in February, down from -20% registered in January 2016. This is the steepest decline recorded in this sector.
Hiring trends in the sector are also consistent with the online demand for Marketing & Communications professionals, where all markets registered the negative growth. Despite this, demands in the role emerged are amongst the top growth jobs in Singapore and Malaysia.
Marketing and Communications job roles came in top in demand in Malaysia, despite registering -10% year-over-year decline.
Advertising, Market Research, Public Relations, Media and Entertainment Sector:
Month
Market
2014
2015
% Growth
Y-o-Y
December
Singapore
101
96
-5%
Malaysia
96
78
-19%
Philippines
102
52
-49%
2015
2016
% Growth
Y-o-Y
January
Singapore
95
94
-1%
Malaysia
91
73
-20%
Philippines
99
63
-36%
February
Singapore
98
94
-4%
Malaysia
78
61
-22%
Philippines
110
64
-42%
Marketing & Communications jobs:
Month
Market
2014
2015
% Growth
Y-o-Y
December
Singapore
88
78
-11%
Malaysia
90
91
1%
Philippines
93
53
-43%
2015
2016
%
Growth
Y-o-Y
January
Singapore
83
75
-10%
Malaysia
89
88
-1%
Philippines
93
58
-38%
February
Singapore
82
76
-7%
Malaysia
88
79
-10%
Philippines
108
55
-49%
Malaysia Highlights: • Malaysia witnessed a -39% year-over-year decline in online hiring in February, a dip from -28% recorded between January 2015 and 2016 • None of the industry sectors and occupational groups registered positive annual growth • The Production/ Manufacturing, Automotive and Ancillary sector reported the least decline at -10% year-over-year, while the Logistic, Courier/ Freight/ Transportation, Shipping/ Marine sector continued to record the steepest year-over-year decline at -56% • Marketing & Communications professionals once again saw the least decline, registering a -10% year-over-over dip, while the Software, Hardware, Telecom roles had the least demand at -73% year-over-year
Top Growth Industries
Lowest Growth Industries
Year-over-year Growth
Feb
15
Feb
16
% Growth
Y-o-Y
Year-over-year Growth
Feb
15
Feb
16
% Growth
Y-o-Y
Production/Manufacturing, Automotive and Ancillary
89
80
-10%
Retail
88
54
-39%
Oil and Gas
82
68
-17%
Hospitality
117
64
-45%
Advertising, Market Research, Public Relations, Media and Entertainment
Enter the prestigious APPIE
S Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have all won at the APPIES over the years. Will your Brand or Agency be next?
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Enter the prestigious APPIE
