Nicholas Sagau takes up additional role at Media Prima Berhad

Nicholas Sagau Tony Ngimat, the Chief Operating Officer of Rev Media Group, the digital arm of Malaysia’s largest media conglomerates – Media Prima Berhad, has taken on the additional role of Operation and Technology Transformation Officer at the Group Managing Director’s office.

“I will propel key transformation and modernisation projects in Media Prima together with the Group’s technology, digital and broadcast divisions to achieve efficiency in operation and product offerings across multiple platforms,” said Nicholas to MARKETING Magazine.

As Chief Operating Officer of Rev Media Group, Nicholas drives the strategy implementation and operations of the group’s digital news, video and game products contributing to the overall group’s vision to be the leading digital-first content and commerce company. He is also the President of the Malaysia Digital Association (MDA) and has over 16 years’ experience in media in the digital space.

In recent years, Nicholas set up many new digital initiatives within the group such as – Media Prima Labs; its in-house incubator, championing esports content and tournaments such as Kejohanan E-Sukan Kampus (KEK), Malaysia’s largest national inter-varsity tournament, MyGameOn – Malaysia No. 1 local game portal, and setting up IGN SEA – the group’s first regional games content foray.

He also drives the group’s vital digital partnerships, i.e. Google / YouTube x Media Prima Video Partnership to expand Media Prima’s video content reach to grow its digital video advertising revenue while optimizing operation cost of its platform.