Dunedin International Airport’s latest quirky move to limit farewell hugs to just three minutes has sparked a heated worldwide debate, leaving people wondering—how long is too long for a goodbye embrace?
The airport’s decision, intended to keep traffic moving smoothly in the drop-off zone, has ignited both praise and backlash, putting an unexpected spotlight on the science of hugs.
A 3-Minute Hug Limit: Practical or Pointless?
The airport, nestled in the southern city of Dunedin, introduced the “Max hug time 3 minutes” rule in September.
According to Daniel De Bono, the airport’s Chief Executive, the measure is part of an effort to maintain smooth operations in the drop-off zone.
The signage, he says, is meant to add a quirky touch while gently reminding travelers that quick farewells are appreciated.
For those craving longer cuddles, De Bono reassures that the airport car park offers a 15-minute grace period for extended goodbyes.
The Science Behind Hugs—Is Three Minutes Enough?
While the rule has caught many off guard, De Bono highlighted the positive effects of even a brief hug.
“Just a 20-second hug is enough to release oxytocin and serotonin, the happy hormones that boost well-being,” he explained.
So, three minutes may not be so stingy after all.
Still, the move has sparked a divided response online, with some applauding the practicality, while others feel it strips the emotional value of an airport farewell.
The Global Debate: Hugging Restrictions or Hug Freedom?
Since going viral, the hug rule has prompted both amused and critical reactions across social media.
“I’m just glad there’s no minimum hug time. A ‘see ya soon’ suffices,” commented one user.
Others, however, voiced their displeasure, with one poster exclaiming, “Hug Police!? This is just weird!” pointing out that hugs are known to have a range of mental health benefits.
The airport’s Marketing Executive, Sarah Soper, admitted they were taken aback by the global reaction to what was meant as a light-hearted initiative.
What started as a simple move to ease congestion at Dunedin International Airport has turned into a global conversation about the emotional and physical importance of hugs.
While the airport’s three-minute limit may seem restrictive to some, others find it a practical solution in today’s fast-paced world.
One thing is clear—people are passionate about their hugs, and it’s not every day that a farewell embrace becomes a point of international debate.
By the way, our PAS brethren have no issues with hugging limits at their state airports nor presence of any Hug Cops!
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