New CEO, CFO and Country Head for Malaysia at CtrlShift

(Marketingmagazine.com.my) – CtrlShift is entering a new growth phase with several key appointments in its senior management team. Deepika Nikhilender, who joined earlier this year as Managing Director, has been appointed as the agency’s new CEO.

With over 20 years of experience in media, prior to joining CtrlShift, she led the Asia Business Planning practice at Mindshare, providing communication strategies leveraging Research, Analytics & Data. She was also the CEO of Growth & Emerging Markets Solutions (GEMS), part of Mindshare Asia-Pacific. As the agency’s new CEO Deepika is responsible for growing and managing CtrlShift’s businesses in APAC and beyond.

The company also hired Shelly Maneth formerly the CFO of ConneXionsAsia, as the agency’s new CFO and Serm Teck Choon, currently CtrlShift’s Head of Product, has been given the additional responsibility of Country Head of Malaysia. In March this year, he was also named President of the Malaysian Digital Association. Before joining CtrlShift, Serm led digital product development and management for Star Media Group.

Former CEO and Co-founder Rene E. Menezes will join fellow Co-founders Pete Yoong and Reza Behnam on the CtrlShift Holdings Board of Directors. The significant addition to senior leadership talent sets the stage for aggressive growth in the region.

CtrlShift Co-founder, Rene E. Menezes, said: “Reza, Pete and I have been on the search for a candidate who can helm the company and accelerate our growth. Deepika’s vast knowledge of the media industry and strong leadership skills make her an ideal leader for our company. We are excited about her promotion to CEO after only three months of tenure with the company. Deepika, Serm, and Shelly join a talented, 150- person strong team. CtrlShift is set to deliver outstanding products and results for our clients and beat industry growth numbers.”

“The company is at a high-growth stage, constantly innovating to build capabilities as the audience solutions company. I am thrilled to lead this change and to work with a great team to shape the path for the company.”

“Our vision is for CtrlShift to be the primary partner for businesses looking to target, engage and grow customers through data-driven communication. We also want to be a voice for the industry to transform the way programmatic is viewed and used,” said Deepika, CEO of CtrlShift.

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

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