New cable TV operator to hit Malaysia

Malaysia is set to see the entry of a new player in satellite pay-TV operator with a new cable TV operator called Ansa Broadcast.

According to research house Hong Leong Investment Bank (HLIB), Ansa Broadcast was previously known as U-television, a cable TV operator that is a subsidiary of tycoon Tan Sri Vincent Tan’s Berjaya group.

“While details remain scarce, we understand that Ansa is currently deciding which satellite solution to adopt, either to lease bandwidth from operators or launch its own satellite. Implementation may take some time before service is officially launched,” said HLIB in its report yesterday.

Ansa Broadcast is not expected to be an overnight success but may bring about disruptive changes prompting aggressive pricing and content variances, HLIB noted.

 


MARKETING Magazine is not responsible for the content of external sites.




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene