History was made when the whole Rakyat went out and exercised their rights by casting their votes for the 15th General Elections.
Since the announcement of the GE to the voting results, Malaysians have been sticking closely with MyUndi to keep track of the latest happenings.
MyUndi, which was introduced by REV Media Group in 2018 during GE14, acted as a comprehensive one-stop portal for all GE15 related news.
For first-time voters, MyUndi played a vital role to provide insightful and comprehensive news, information and data to keep the voters informed.
MyUndi portal specifically garnered more than 50 million page views during GE15, a historic period for Malaysia.
During the election night, all of the digital sites under REV had a total visitor of about 10.4 million reaching about 50% of total internet population in Malaysia across its digital platforms which also includes media brands such as New Straits Times, Berita Harian, Harian Metro, Free Malaysia Today.
MyUndi also introduced a new feature, Suara Kita, which gives Malaysians an opportunity to voice their opinions and ideas regarding the new government that will be elected (before voting).
With these data points, and mapping to its internal REV ID, a proprietary solution built inhouse to power the first party data collection, REV was able to optimise the content reach and conversion throughout the election period.
REV managed to deliver insightful and engaging information during the election period to Malaysians and successfully served 82 million impressions through all the digital advertisements on all of REV’s digital sites.
MyUndi has also been listed fifth in the Top Trending Searches in Malaysia by Google.
With the upcoming state election in 2023 for certain states, REV will be able to provide higher value to brands/clients maximising the First Party Data via its REV ID.
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