A Malaysian model has become the face of Nike’s new swimwear line for women wearing the hijab. The campaign, which went live on 10th December features Malaysian model Arinna Erin Wira who is currently based in the UK.
As a global model for the new Nike Victory Swim Collection, Arinna’s face will be plastered across the world as the sportswear giant markets the new collection which includes a full coverage swimsuit, swim hijab, tunic top and swim leggings.
The inclusion of a new modest sportswear collection is monumental for the progression of female athletes, especially those who’ve been sidelined for their attire in competitions.
According to Elle Poland, the Nike campaign features 4 Muslim women around the globe, including a figure skater from UAE, Saudi Arabia’s first female technical diver and of course, Arinna.
In the Nike Victory Swim collection campaign video, the women talked about their love for swimming while splashing around in the pool decked in the modest swimwear.
Arinna is no stranger to the camera though, the young lass is a well-known local influencer and model, now signed with a UK modelling agency, BAME Models.
While this campaign definitely puts Arinna on the map, we can expect greater things from this brainy beauty who just graduated from Brunel University London with a Masters in Science In Business Intelligence and Social Media.
It’s amazing to see Malaysia getting beautiful representation on the global stage. Congratulations to Arinna for completing her Masters and the campaign!
If you’re keen on getting your hands on the Nike’s modest swimwear collection, it will only be available from February 2020 online and at select retailers.
In the meantime, you can watch Arinna in action for Nike in the campaign video below:
MARKETING Magazine is not responsible for the content of external sites.