Media Prima Audio redefining Radio: Changing the Game for Radio Broadcasters

Hot FM

Hot FM, Media Prima Audio’s popular Malay radio station, has a new DJ in town, former Health Minister, Khairy Jamaluddin, fondly known as KJ! An offer was posted on social media inviting him to be an announcer to which he happily accepted.

Together with Johan, Fara Fauzana, and AG, KJ now hosts the Bekpes Hot show every Monday, from 6 am to 10 am.

Fans are delighted with KJ on the show resulting in a 75% increase in digital live streams on Hot FM’s website and Audio+ application, and a whopping 139% increase in unique page views.

His charm and warm personality coupled offers a different dimension to the show and is a hit with listeners!

Fly FM

Media Prima Audio’s English radio station, Fly FM, pulled out unique activations to make the arrival of K-Pop sensation BLACKPINK a memorable one. Ryan from Fly Drive, joined fans at the airport waiting for the band to arrive, demonstrating Fly FM’s commitment to owning the brand.

To welcome BLACKPINK to KL, digital ads were published across Klang Valley. The Fly FM team also hung out with fans at the stadium before the concert and gave out Fly FM branded Black Pink ‘bandung cincau’, further strengthening their bond with fans.

The campaign was a resounding success, Fly FM saw an insane increase of 202% in social engagement and a 163% surge in video views.

The effort to engage with fans were greatly appreciated by them, highlighting the importance of building strong relationships with listeners. This is how Fly FM owned the BLACKPINK concert in KL.

Get in touch to see how we can build your brand with sizzling campaign ideas and activations to elevate your brand presence. Contact us at [email protected]