Media experts on the future of publishing; Conde Nast, Essence, Nyt, Vox and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business.

At Ad Age Publishing: Next, a brisk, half-day conference on Nov. 14 in Manhattan (at Convene on Park Avenue), our lineup of experts will explore how they’re grappling with content creation and audience development across genres and platforms. Among the confirmed speakers:

• Pam Wasserstein, CEO, New York Media (newly acquired by Vox)
• Nancy Weber, executive VP of marketing & integrated communications, Meredith
• Josh Stinchcomb, global chief revenue officer, The Wall Street Journal and Barron’s Group
• Jessica Pels, editor-in-chief, Cosmopolitan (Hearst)
• MoAna Luu, chief content and creative officer, Essence
• Margaret Low, president, AtlanticLive and senior VP, The Atlantic
• Nina Lassam, executive director of ad innovation, The New York Times
• Craig Kostelic, chief business officer of advertising revenue, Condé Nast 
• Scott Havens, global head of digital media and distribution, Bloomberg Media
• Jarrod Dicker, VP of commercial strategy, technology and development, The Washington Post
• Suzanne D’Amato, senior VP of brand, Food52
• Rich Antoniello, CEO, Complex Media

Panel topics include “The pivot to subscriptions,” “The e-commerce play,” “Adapting to a privacy-first world,” “Events as a revenue stream” and “What does the media company of the future look like?”

One great thing about the Ad Age Next mini-conference format is it won’t chew up your whole day. Sessions start at 9:00 a.m. (after an 8:00 networking breakfast) and entirely wrap up in time for a networking lunch at noon. Plus, tickets are unusually affordable ($299) and you can transfer your ticket to a colleague if it turns out you can’t make it.

Recent Ad Age Next events have sold out, so register here today, before it’s too late. Find out what’s working for publishers right now—and what to expect next.

source: https://adage.com

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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