McDonald’s apologizes for ‘Sundae Bloody Sundae’ Halloween promotion

McDonald’s has canceled a promotion for a “Sundae Bloody Sundae” ice cream that was available in Portugal for Halloween.

The term “Bloody Sunday” was used to describe a massacre in Northern Ireland that took place January 30, 1972. It is considered one of the most significant events of “The Troubles,” a conflict in the region that ran for three decades. Thirteen people were killed by the British army on Bloody Sunday.

The two-for-one “Sundae Bloody Sundae” promotion was heavily criticized on social media. A spokesperson for McDonald’s Portugal said the ads were not intended to be an “insensitive reference to any historical event,” according to a statement emailed to CNBC on Thursday.

“We sincerely apologize for any offence or distress this may have caused,” the spokesperson added.

One social media user wrote “Portugal is canceled,” on Twitter, while another commented: “On the scale of epic #prfail, this has to be up there with @KylieJenner’s Pepsi ad.”

Promotional material that appeared at a small number of McDonald’s restaurants has been removed, according to the spokesperson.

This isn’t the first time a brand has referenced British and Irish unrest. In 2012, Nike apologized for nicknaming a sneaker “the Black and Tan,” which caused outrage among Irish Americans who said it referenced the Royal Irish Constabulary Reserve Force, known as the Black and Tans.

The police force, reportedly a brain child of Winston Churchill in the 1920s, was notoriously ruthless in their pursuit of Irish revolutionaries and was blamed for the killing of innocent civilians.

source: http://www.cnbc.com


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene