Posted on by Mark Tungate
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Maybank introduces true mobile banking with its MAE app
08 Mar
As more innovation shows up for financial technologies, there will be new and more convenient platforms for users to engage; case in point, Malayan Banking Bhd (Maybank) has put out its all-new Maybank Anytime, Everyone (MAE) service. It is a next-gen product that introduces true mobile banking.
The platform, what Maybank calls Maybank Anytime, Everyone (MAE), will allow users, new or existing, to open an account. More accurately, via their smartphones.
During the app launch, Maybank confirms that anyone can now start an online banking relationship with MAE. They just need to install the app, sign up for a MAE account, and enjoy its full banking facilities.
Basic banking functions like instant transfers, ATM services, bill payments, and fund transfers are available on MAE. Beyond these features, the service also doubles up as a proper e-wallet.
“MAE is the end-result of our deep research and development efforts, both of which focus on growing digital demands. We have certainly taken it up a notch,” shared Maybank Group President and CEO, Datuk Abdul Farid Alias.
The Malaysian roll-out is only the first phase for this new mobile banking platform. According to Abdul Farid, the next-gen mobile banking platform will be available in all of Maybank’s key home-markets in Southeast Asia. “The goal here is to enable even more of the masses to enjoy the convenience of banking; of course, a necessity that is made much simpler. This is in line with our mission to humanise financial services,” he added.
With MAE, expectations from within believe it will further solidify Maybank’s leadership in the online banking space. It’ll also extend its innovation efforts as well and, likely, expand the user acquisition base for its mobile banking transactions.
