Mastercard enters the digital age with a new look

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(marketingmagazine.com.my) – Mastercard has made a change to the logo it introduced in 1968.

Designed by Michael Beirut and Luke Hayman of Pentagram, the new design maintains its iconic interlocking red and yellow circles however the new look features a more modern and simple look.
According to the brand, ‘the new mark has more flexible configurations that are suited for today’s digital world.’

“In the coming months, the evolved brand identity, including the most comprehensive brand design system we have ever introduced, will be incorporated on all of our products, communications and experiences.” the brand shared in its statement.

The official rollout of the new branding would take place in early October 2016 however the sneak peek of the brand was launched in conjunction with the rollout of its new digital payment service, Masterpass.