Marketing Trailblazer – FMCG

FARHAN HAFETZ
Head of Group Marketing
FGV Holdings Berhad

With over 13 years of experience across multiple industries including Brand Consultancy, F&B, and FMCG, Farhan is currently the Head of Group Marketing in FGV Holdings Bhd. His role is to oversee the Brand Management, Market Intelligence, Product Development, Customer Experience, and Corporate Compliance teams for local and international markets. FGV produces market leading homegrown brands such as SAJI, ADELA, and SERI PELANGI.

Farhan was formally educated in Melbourne, Australia with a Bachelor of Commerce (Marketing & Finance) and a Master of International Business. In his previous roles within brand and digital agencies, he serviced the likes of Domino’s Pizza, BBC, Maybank, Huawei, Sunway, Volkswagen, Blackmores, UMW Land, and Spirit Aerosystems.

He has also served as a coach and trainer for SMEs under entrepreneurial development programs by MARA, specialising in branding and digital strategies.   His areas of interest and expertise include brand development, market expansion, and process improvements.

He is also passionate about food, having started a restaurant called Bumbu Asli at the age of 22, which has been featured across multiple media platforms such as RTM, TV3, NTV7, TV8, Go Asean, and Tonton.

Farhan bringing the house down at a rock concert during his student days  at Deakin University,  Australia. Rumour has it that he still the rocker he used to be but with faded glory stardom!

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