Marketing Trailblazer – Digital

Ben Foo
Group Chief Marketing Officer
Taylor’s Education Group

Ben Foo serves as Group Chief Marketing Officer of Taylor’s Education Group. Ben oversees the overall brand vision of the university and college, driving all marketing and revenue initiatives for the Taylor’s higher education brand globally. Ben leads a 140-person global team and oversees all marketing and revenue aspects of Taylor’s University and College which includes departments such as Marketing, Digital/Content/Tech, PR, Strategy, International and Domestic Student Recruitment, Student Welfare and Alumni.

Ben ensures strategy meets execution to bring value and the desired consumer experience across the consumer funnel both digitally and physically.  Ben has been responsible for driving digital transformation for the group starting with the end-to-end customer journey for a more personalized experience.

His passion lies in disrupting the status quo and working with a team of passionate people to impact positive change, which has led to significant business turnaround for Taylor’s despite a declining market trend.   Prior to joining Taylor’s, Ben served as Director of Marketing at McDonald’s Malaysia. At McDonald’s, Ben launched key convenience platforms such as the 24-hour business, Drive-Thru, McDelivery and Breakfast segments and also helped navigate the Malay consumer boycott crisis in 2014 that led to a strong business turnaround for the company.

9 year-old Ben sporting a Bruce Lee haircut while taking ownership of the birthday cake. He remains the fearless leader till this day, chalking up hard-earned victories at the Malaysian CMO Awards.

Presented By

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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