Marketing Trailblazer – Digital

Ben Foo
Group Chief Marketing Officer
Taylor’s Education Group

Ben Foo serves as Group Chief Marketing Officer of Taylor’s Education Group. Ben oversees the overall brand vision of the university and college, driving all marketing and revenue initiatives for the Taylor’s higher education brand globally. Ben leads a 140-person global team and oversees all marketing and revenue aspects of Taylor’s University and College which includes departments such as Marketing, Digital/Content/Tech, PR, Strategy, International and Domestic Student Recruitment, Student Welfare and Alumni.

Ben ensures strategy meets execution to bring value and the desired consumer experience across the consumer funnel both digitally and physically.  Ben has been responsible for driving digital transformation for the group starting with the end-to-end customer journey for a more personalized experience.

His passion lies in disrupting the status quo and working with a team of passionate people to impact positive change, which has led to significant business turnaround for Taylor’s despite a declining market trend.   Prior to joining Taylor’s, Ben served as Director of Marketing at McDonald’s Malaysia. At McDonald’s, Ben launched key convenience platforms such as the 24-hour business, Drive-Thru, McDelivery and Breakfast segments and also helped navigate the Malay consumer boycott crisis in 2014 that led to a strong business turnaround for the company.

9 year-old Ben sporting a Bruce Lee haircut while taking ownership of the birthday cake. He remains the fearless leader till this day, chalking up hard-earned victories at the Malaysian CMO Awards.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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