MARKETING On Air: The Viral factor, 2016’s top creative ads and more!

(marketingmagazine.com.my)– Back on BFM’s Marketing Mojo, Malati Siniah MARKETING’s Chief Content Officer stopped by the station to discuss how local SME’s were playing the marketing game, the upcoming Product of the Year Malaysia Awards and the top pick’s from this Year’s Gunn Report.

During the 1.30pm timeslot, Malati took a walk down memory lane and drew a comparison of how local SME’s were promoting their products then and now. Going viral seemed to be the name of the game and they discussed examples of past marketing activities by the local entrepreneurs.

 Among the products discussed included the popular product in the 80s ZAITUN.

The upcoming Product of the Year Malaysia awards was also discussed and the announcement of the award’s extended deadline to 17th February. For all this and to hear the top 3 picks from the newly release Gunn Report check out the podcast below:

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On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

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