Malaysia’s next big English KOL – HITZ

Using key-opinion leaders (KOLs) to promote products and services is becoming increasingly popular amongst marketers today. This is due to their authenticity and ability to drive conversations and spark word-of-mouth.

Interestingly, these are the same qualities that Radio has. Research[1] shows that Radio is considered the most authentic and trustworthy platform amongst Malaysians.

Take HITZ, for instance. It has diversified and is now not only the No. 1 English radio brand in Malaysia, but also has over 2.1 million social media followers and an average of 1.6 million monthly video views[2].

Radio brands are inherently personal and conversational in nature. Those that have successfully extended their brands digitally and built online communities – such as HITZ – are ideal partners for advertisers looking to engage with people across multiple platforms.

So if you’re looking to connect with English-speaking Malaysians you should definitely look at including HITZ in your marketing mix.

[1] Source: 2018 GfK Radio Insights Malaysia

[2] Jan – Apr 2019, Average video views (Facebook, Instagram, YouTube)

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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