Using key-opinion leaders (KOLs) to promote products and services is becoming increasingly popular amongst marketers today. This is due to their authenticity and ability to drive conversations and spark word-of-mouth.
Interestingly, these are the same qualities that Radio has. Research shows that Radio is considered the most authentic and trustworthy platform amongst Malaysians.
Take HITZ, for instance. It has diversified and is now not only the No. 1 English radio brand in Malaysia, but also has over 2.1 million social media followers and an average of 1.6 million monthly video views.
Radio brands are inherently personal and conversational in nature. Those that have successfully extended their brands digitally and built online communities – such as HITZ – are ideal partners for advertisers looking to engage with people across multiple platforms.
So if you’re looking to connect with English-speaking Malaysians you should definitely look at including HITZ in your marketing mix.
 Source: 2018 GfK Radio Insights Malaysia
 Jan – Apr 2019, Average video views (Facebook, Instagram, YouTube)