Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Malaysia’s next big English KOL – HITZ
12 Jun
Using key-opinion leaders (KOLs) to promote products and services is becoming increasingly popular amongst marketers today. This is due to their authenticity and ability to drive conversations and spark word-of-mouth.
Interestingly, these are the same qualities that Radio
has. Research[1]
shows that Radio is considered the most authentic and trustworthy platform
amongst Malaysians.
Source: 2018 GfK Radio Insights Malaysia
Take HITZ, for instance. It has diversified and is now not only the No. 1 English radio brand in Malaysia, but also has over 2.1 million social media followers and an average of 1.6 million monthly video views[2].
Radio brands are inherently personal and conversational in nature. Those that have successfully extended their brands digitally and built online communities – such as HITZ – are ideal partners for advertisers looking to engage with people across multiple platforms.
So if you’re looking to connect with English-speaking Malaysians you should definitely look at including HITZ in your marketing mix.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
