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Malaysia’s marketing communications industry online hiring shrinks 17%
30 Aug
(marketingmagazine.com.my) – Advertising and marketing professionals in Singapore and Malaysia could be in for a slower job hunt, as fewer employers have been posting online recruitment ads than last year. On the other hand, industry professionals in the Philippines might find themselves with an abundance of jobs to choose from.
Malaysia has seen a decline year-on-year in July 2016, registering -17% for the industry’s online hiring as a whole. The e-recruitment of industry professionals in Malaysia has also seen a drop of -10% year-on-year in July.
This is according to the latest Monster Employment Index (MEI), a monthly gauge of online job hiring activities across Singapore, Malaysia and the Philippines. It records the industries and occupations that show the highest and lowest growth in recruitment activity and includes data from the Advertising and Marketing sectors.
Of these three markets, the Philippines is the only country to register positive growth in online hiring for the Advertising, Market Research, Public Relations, Media and Entertainment industry, with 33% year-on-year growth between July 2015 and 2016.
It is also the only country to show positive growth for Marketing & Communications roles with 9% growth – although they are still one of the country’s slowest growth occupations.
In Singapore, the industry reported no change in growth between July 2015 and July 2016. Marketing & Communications jobs remains relatively stagnant at -6% annually.
Advertising, Market Research, Public Relations, Media and Entertainment Sector:
Month
Market
2015
2016
% Growth
Y-o-Y
July
Singapore
104
104
0%
Malaysia
87
72
-17%
Philippines
95
126
33%
Marketing & Communications jobs:
Month
Market
2015
2016
% Growth
Y-o-Y
July
Singapore
84
79
-6%
Malaysia
97
87
-10%
Philippines
109
119
9%
“It is not surprising that the e-recruitment of professionals is growing in the Philippines. The country is currently experiencing some of its lowest unemployment figures ever, with employers making the most of the booming economy to find and hire a range of talent across this creative industry,” said Sanjay Modi, MD of Monster.com, APAC and Middle East.
“The situation remains a bit more negative in Singapore and Malaysia. While Malaysia’s reported declines are more severe than Singapore’s, both countries have been slowing down in online hiring across this industry for some time. There is still a demand for marketing professionals with niche skills, particularly across digital and e-commerce roles, but in a broader sense the figures may not change drastically for the remainder of 2016.”
MALAYSIA Top Growth Occupations
MALAYSIA Lowest Growth Occupations
Year-over-year Growth
Jul
15
Jul
16
% Growth
Y-o-Y
Year-over-year Growth
Jul
15
Jul
16
% Growth
Y-o-Y
Hospitality & Travel
60
68
13%
Engineering /Production, Real Estate
80
66
-18%
Sales & Business Development
73
75
3%
Finance & Accounts
95
73
-23%
HR & Admin
74
67
-9%
Customer Service
80
58
-28%
Marketing & Communications
97
87
-10%
Software, Hardware, Telecom
69
36
-48%
MALAYSIA Top Growth Industries
MALAYSIA Lowest Growth Industries
Year-over-year Growth
Jul
15
Jul
16
% Growth
Y-o-Y
Year-over-year Growth
Jul
15
Jul
16
% Growth
Y-o-Y
Hospitality
74
77
4%
Engineering, Construction and Real Estate
88
66
-25%
Production/Manufacturing, Automotive and Ancillary
The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.
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