Malaysia’s marketing communications industry online hiring shrinks 17%

4 years ago
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(marketingmagazine.com.my) – Advertising and marketing professionals in Singapore and Malaysia could be in for a slower job hunt, as fewer employers have been posting online recruitment ads than last year. On the other hand, industry professionals in the Philippines might find themselves with an abundance of jobs to choose from.

Malaysia has seen a decline year-on-year in July 2016, registering -17% for the industry’s online hiring as a whole. The e-recruitment of industry professionals in Malaysia has also seen a drop of -10% year-on-year in July.

This is according to the latest Monster Employment Index (MEI), a monthly gauge of online job hiring activities across Singapore, Malaysia and the Philippines. It records the industries and occupations that show the highest and lowest growth in recruitment activity and includes data from the Advertising and Marketing sectors.

Of these three markets, the Philippines is the only country to register positive growth in online hiring for the Advertising, Market Research, Public Relations, Media and Entertainment industry, with 33% year-on-year growth between July 2015 and 2016.

It is also the only country to show positive growth for Marketing & Communications roles with 9% growth – although they are still one of the country’s slowest growth occupations.

In Singapore, the industry reported no change in growth between July 2015 and July 2016. Marketing & Communications jobs remains relatively stagnant at -6% annually.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month Market 2015 2016

% Growth

Y-o-Y

July

Singapore 104 104 0%
Malaysia 87 72 -17%
Philippines 95 126 33%

 

Marketing & Communications jobs:

Month Market 2015 2016

% Growth

Y-o-Y

July

Singapore 84 79 -6%
Malaysia 97 87 -10%
Philippines 109 119 9%

“It is not surprising that the e-recruitment of professionals is growing in the Philippines. The country is currently experiencing some of its lowest unemployment figures ever, with employers making the most of the booming economy to find and hire a range of talent across this creative industry,” said Sanjay Modi, MD of Monster.com, APAC and Middle East.

“The situation remains a bit more negative in Singapore and Malaysia. While Malaysia’s reported declines are more severe than Singapore’s, both countries have been slowing down in online hiring across this industry for some time. There is still a demand for marketing professionals with niche skills, particularly across digital and e-commerce roles, but in a broader sense the figures may not change drastically for the remainder of 2016.”

 

MALAYSIA Top Growth Occupations

 

 

MALAYSIA Lowest Growth Occupations

Year-over-year Growth

Jul

15

Jul

16

% Growth

Y-o-Y

  Year-over-year Growth

Jul

15

Jul

16

% Growth

Y-o-Y

Hospitality & Travel 60 68 13%   Engineering /Production, Real Estate 80 66 -18%
Sales & Business Development 73 75 3%   Finance & Accounts 95 73 -23%
HR & Admin 74 67 -9%   Customer Service 80 58 -28%
Marketing & Communications 97 87 -10%   Software, Hardware, Telecom 69 36 -48%

 

MALAYSIA Top Growth Industries

 

 

MALAYSIA Lowest Growth Industries

Year-over-year Growth

Jul

15

Jul

16

% Growth

Y-o-Y

  Year-over-year Growth

Jul

15

Jul

16

% Growth

Y-o-Y

Hospitality 74 77 4%   Engineering, Construction and Real Estate 88 66 -25%
Production/Manufacturing, Automotive and Ancillary 89 85 -4%   IT, Telecom/ISP and BPO/ITES 102 72 -29%
Retail 81 75 -7%   Logistic, Courier/ Freight/ Transportation, Shipping/ Marine 96 64 -33%
Oil and Gas 76 64 -16%   BFSI 111 71 -36%

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.


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