(marketingmagazine.com.my) – By: Malati Siniah
Malaysia is off to a good start at the Spikes Asia Awards with four shortlisted campaigns from Geometry Global and Leo Burnett in the running to win some metal.
Geometry Global has been shortlisted for two awards under Media and the Promo & Activation categories for their BoardCast campaign done for Dunlopillo.
The campaign launched earlier this year was created to reach out to Malaysian insomniacs.
The agency repurposed Dunlopillo’s most detailed and technical product videos to create a series boring ads to serve as sleep aids.
Also on the shortlist for two awards is Leo Burnett, for Project Buka Hati the agency did in collaboration with local NGO Dignity for Children.
The campaign, shortlisted under the design category, featured the untold stories of Sentul through the use of patterns on the gates, windows and doors of homes around Sentul. Proceeds from the artwork went towards Dignity for Children.
Check out the campaign at www.projectsentul.com
The agency is also shortlisted under the Film Craft category for Rubber Boy, an ad created for Petronas. Leo Burnett was shortlisted under the same category earlier year at the Cannes Lions awards.
The shortlisted campaign brought upon much debate when an independent filmmaker, Tan Chui Mui accused the agency of plagiarising her work.
Both parties are currently taking legal action and the case is still pending.
The winners for Spikes Asia will be announced tomorrow night at an awards ceremony at Marina Bay Sands.
Spikes Asia, the three-day Festival of Creativity in the Asia Pacific region, kicked off yesterday at Suntec Singapore with a series of workshops, exhibitions and talks from key players from the creative industry.