Look who’s holding court on Oct 16?

Terry is a marketing wonder in his own right. 

He is also the head coach providing direction and developing the Courts team. 

Terry led a phenomenal turnaround of its operations in Malaysia and entry into Indonesia.

“Self-help digital kiosks in-store, Click & Collect counters, QR codes, mobile apps, and free WiFi in-stores – these are some of the ways technology has breathed new life into our physical stores, creating a more connected and personalised experience for customers. Depending on the customer’s preference, these channels can work independently or together at any part of the shopper journey, from product research and price comparisons, to fulfillment and payment.” 

In 2013, he published a book on his personal and professional journey in retail titled ‘Why Not? The Story of a Retail Maverick and Courts’. 

He once said in an interview, “We must shape our activities around customer behaviour and be customer obsessed. Your management team needs a combination of scientists and artists. People who are really good with analytics, really good with being driven by this data and also people who can dream up the new and the different. Use rapid testing and failure until you find things that delight people.” 

He shared a year ago, “With turnover just short of $800m, the next milestone is the $1bn mark. That will be a personal milestone, as the business I came into was around $50m at the time.” 

A highly sought after international speaker, Terry will journey with you at the coming Malaysian CMO Conference on Oct 16: www.marketingmagazine.com.my/cmo2017

 


 

Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it. 

There is no such thing as a free lunch. That’s why game-changing inspiration can always be found 

on the front lines of the marketing and media playbook. There’s never been a more exciting time to 

be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more. 

This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion. 

Whatever your take on the future… Marketing is the new Sexy!

Date: 16 October, 2017

Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur. 

Time: 8.30am – 5.30pm 

Details: www.marketingmagazine.com.my/cmo2017

Contact: [email protected]

Download event PDF here.

 

 


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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