Look who has fused eggs, salt and pizza into their brand

A new pizza has “hatched” at Domino’s Pizza with its latest creation of Royale Salted Egg pizzas.

This limited-time offer features a red Royale crust paired with salted egg-infused sauce and is further enhanced with Salted Egg sprinkles adding that “Eggstra kick”.

At the launch, a panel discussion themed “The Rise of Salted Eggs” was held.

This saw an interesting sharing of food knowledge among food enthusiasts which featured social media personalities, Mori Said and Adikfoods joining Linda Hassan, Senior Vice President of Marketing, Domino’s Pizza Malaysia & Singapore.

During the session, the esteemed panels shared their thoughts on the Salted Eggs trend as well as discussed topics such as the most unique and bizarre Salted Egg dishes that are enjoyed by Malaysians. The discussion proved that Salted Egg is truly a versatile ingredient suitable for local and western dishes as well as a great addition to savoury meals and desserts.

The unique ingredient that ties the various flavorus together is the base of the pizzas, the Salted Egg sauce. The Royales were specially developed to have the perfect balance of savoury and creamy texture. Domino’s also introduced the Royale Chicken Wings that are generously coated with salted egg and aromatic curry leaves.

Shamsul Amree, Deputy President, Operations, Domino’s Pizza Malaysia and Singapore shared, “In moving towards our goal of hitting 300 stores by 2020, we continuously give our level best in providing convenience, quality products and services as well as value to our customers. Aside from providing customers with unique, innovative flavors, we are grounded by our promise of enhancing their experiences across multiple touch points.”