Local powerhouse Spencer Azizul winds down

After a marathon run, the partners at advertising group Spencer Azizul are downsizing and moving into a smart alliance with selected communications partners.

“The days of the full service agency have changed, and the dynamics of the business has evolved. We are taking that as a wake up call. These days clients are selective and seek specialization – one size does not fit all. We will make an announcement soon on our forward plans as the Spencer Azizul brand name has resonated with marketers for over 30 years,” said Chairman Azizul Kallahan to MARKETING.

Incorporated in 1985 and a member of the Association of Accredited Advertising Agents (4As), Spencer Azizul is a 100% Malaysian-owned Brand Communications Company.

It is a full service agency offering integrated services across the full spectrum that spans conceptual advertising, strategy planning, branding optimisation, media purchasing, printing and production.

Headed by Azizul Kallahan (Executive Chairman) and Spencer Wing (Group Executive Director) the lean team’s driving force is Mohammed Iqbal who sits as the General Manager and Kient Wai (Creative Group Head) who whips the creative team in shape.

The agency was the driving force behind Amanah Saham Nasional Berhad’s creative ‘Kalau Nak Berjaya’ and ‘Sambung Belajar’ branded music videos by popular local artists.

Campaigns Videos:
ASNB – Kalau Nak Berjaya

 
ASNB – Sambung Belajar

FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

Win at the APPIES and shine for the rest of the year!

Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!

Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.

Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

So what are you waiting for send in your entries today!

Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW