Mindshare introduces global differentiator for Astro Go shop

GroupM’s Mindshare Malaysia has partnered with Hyper Labs to launch SHOP+, their Global differentiator, where it will create Artificial Intelligence (AI) powered BOTS for advertising and brand’s owned assets

With this partnership, Mindshare clients will be able to create both conversational and commerce BOTS to drive hyperpersonlised engagement and deliver enhanced user experience for brand advertising assets.

These BOTS will help consumers discover, engage and purchase products based on their personal behaviour and preferences across brands websites, Instant messengers and even ad units.

Commenting on the launch of SHOP+, Dheeraj Raina, GM & Head of Strategy of Mindshare said, “In times of connected consumers, advertising has to evolve into becoming conversational at all levels of the consumer journey. This is why we are bringing the best of Artificial Intelligence and Predictive behavioural modelling together in the form of SHOP+, which will help our clients deliver hyperpersonalised consumer experiences and enhance the intent to purchase.”

Rozina Aziz, Chief Marketing Officer of Go Shop added, “SHOP+ helps us to tailor our response and offerings to consumers dynamically based on their behaviour and predictive data analytics. We want to champion the personalised delivery of consumer experiences and the use of AI is the best way to do that.”


FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

Win at the APPIES and shine for the rest of the year!

Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!

Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.

Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

So what are you waiting for send in your entries today!

Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.

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