Local brands pay tribute to super dads

(Marketingmagazine.com.my) – May was for mums and in June its dad’s turn for the royal treatment. This Sunday (19th June) we pay tribute to the man of the house, however before the celebrations begin let’s take a look at how some of the local brands executed their Father’s Day campaigns this year:

1. Air Asia – This one really tugs at the heartstrings, we follow the journey of a single dad taking care of his daughter from her first day at a kindergarten to sending her off to the airport embarking on her new career as a stewardess.

2. Digi – “What did the chicken get for his exam? EGG-cellent!” Dad jokes, so bad their actually good. Using the winning combination of cute kids telling jokes in front of the camera, Digi launched a YouTube video titled ‘Kids tell #EpicDadJokes’.

3. Grab- Can you imagine if grab added helicopters for us to book on demand? The start up made this dream a reality in its latest father’s day contest by offering 15 lucky winners a free helicopter ride around KL city.

4. PappaRich- How can this brand ignore Father’s Day? Paying tribute to super dads the popular F&B outlet is offering its signature Stevia White Coffee to fathers visiting the outlet over the weekend.

5. Anmum – Together with its agency BBDO Singapore the brand launched three videos that mimicked nature documentaries, drawing parallels between modern-day dads in real-life scenarios, with their counterparts in the animal kingdom.

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