INTI brings Deepavali cheer through animation
With heart-warming festive videos on family unity, friendship and diversity being all the rage these days, INTI International University & Colleges also joins the fray but with a small twist using animation instead to depict its story.
Over the last week, we have teased you with photos of Appu's adventure with his friends at various INTI campuses. Now, this is his origin story 🐘This Deepavali, INTI hopes you experience and witness an awakening unlike any other. From our INTI family to yours, wishing you a very Happy Deepavali ♥ #intifam #DeepavaliWithAppu #INTIDeepavali
Posted by INTI International University & Colleges on Jumaat, 2 November 2018
“Rather than a stand-alone video, this year we explored a multi-faceted approach with characters that students could engage with both on and off the screen. Our characters made their debut almost a week ago on social media, and will continue to make appearances around our campuses after the release of INTI’s Deepavali video. Exploring this unconventional route has enabled us to do more than just produce a video but to really engage with our student body and push our creative boundaries,” said Timothy Johnson, INTI’s Senior Vice President for Marketing, Products & Partnerships.
To bring to life these unique characters, INTI collaborated with self-taught Malaysian visual artist Ruby Subramaniam – an active proponent of Malaysian narratives and culture in her artwork, and the founder of Art Battle Malaysia, an event which enables audiences to participate actively in discussing and appreciating art.
Ruby worked with Bawah Pokok Entertainment, a local production house specializing in social media content.
“Stop motion videos requires significantly more time and precision. In spite of being shorter than many of our previous videos, the process of creating characters from scratch, of shooting these palm sized figurines and then editing the story into a comprehensive whole required a lot more attention to detail than shooting actual actors.
“Beyond our own creativity, this video aimed to inspire students – especially those who are already actively developing content – to try their hand at different mediums. In doing so, they develop their creative and technical skills which they can then take with them into their future careers” explained Johnson.
The video was released on November 2 and features deities in Hindu mythology. It highlights the rich culture of the Hindu religion and raises awareness on why Deepavali is celebrated – the triumph of light over darkness.
MARKETING’s CMO Conference Returns with a Stellar Line-Up
Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere.
With a bold yet relevant theme of ‘Goodbye Marketing, Hello Engagement’ this year’s conference will bring you up to speed with what’s going on in the Malaysian marketplace.
The change makers who will take the stage on the 16th of November include:
• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!
The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre
For further details on the conference and awards visit: www.marketingmagazine.com.my/cmo2018/conference Or contact Amira/Ruby for further details: 03 7726 2588