MARKETING Magazine Asia

iCanvas, a newly launched business unit by iMedia focusing on creative, content-led digital solutions, today announced it has signed an agreement with Maestro Swiss, the brand owner of Vochelle chocolates, to manage its social media and digital strategy implementation as well as Vochelle’s key media planning and buying in 2022.

Voon Tze Khay, CEO of iMedia Group said, “We are excited with the launch of iCanvas and our first contract with Maestro Swiss. The pandemic has changed in ways companies work and with clients and advertisers seeking for more integrated solutions and creative ways of working with media companies. iCanvas is primed to provide clients with out-of-the-box strategic thinking, creative and production capabilities to provide a bigger bang for their buck.”

“We are proud to be working with Maestro Swiss to put in place its strategy for its social media marketing and communication plans for 2022. Both companies are aligned with the objectives of developing a new brand image for Vochelle throughout the years and the upcoming Chinese New Year shall be the kick-starter campaign to roll-out the brand’s communications and marketing initiatives”, added Voon.

Evans Khoo, Head of Marketing of Maestro Swiss said, “Vochelle is a brand not only for gifting and sharing, but also for personal indulgence. We’re proud to be working with the team at iMedia to capitalise their digital experience and multiple platforms to connect Vochelle to its targeted consumers and also to refresh the brand to make it top of consumer’s mind.”

Commercial Director, Alwin Yew added, “We’re excited with the prospects of the brand. Vochelle is well-positioned to grow exponentially over the next 3 years. In a competitive yet exciting market, Vochelle plans to create unique offerings catered to the taste-buds of every Malaysian through its various offerings in flavours and packaging”.

The idea of iCanvas was conceptualised and incepted at the height of the pandemic in 2021 where clients were facing challenges with most economy sectors closed and needing a new way to market their brands online. By having an integrated digital media offering, iCanvas can seamlessly provide creative thinking with effective short-to-long term strategy planning, and pair that with the group’s strong content development and production capabilities; all these with the aim of providing clients with services that creates additional value for them.

iCanvas will be spearheaded by Lydia Kwan, who will take on the role as the Head of Strategy, and supported by Ken Wei, the current Chief Commercial Officer of iMedia Group for its integrated digital media business. The team currently has 4 individuals and is on the lookout for more to join this entrepreneur like-minded team. Positions are open for Social Media Management, Account Servicing, and Creative Design.

Lydia Kwan, iCanvas’ Head of Strategy said, “Over the past couple of years, we noticed a change in digital media consumption habits, and along with that, the way clients execute their digital campaigns. Traditional display banners or even “advertorial”-like branded content are taking a back seat as consumers crave reactive and engaging content that’s relevant to them. At iCanvas, we want to take advantage of our deep understanding of consumers, garnered through iMedia’s wide portfolio of brands, to help bridge that gap between clients and consumers in the most effective and interesting way.”

iMedia Group have been growing at lightning speed since its launch in 2020 and will continue to look out for potential acquisition of great companies and partner with great local entrepreneurs.

Maestro Swiss – One of the leading Malaysian fast moving consumer goods companies, Maestro Swiss is the brand owner and manufacturer of some of Malaysia’s favourite brands Vochelle, Vico and Darry’s. Its products are available in 17,000 retail stores in Malaysia and also also exported to markets across Asia and Australasia.

iMedia — Malaysia’s fast-growing integrated digital media group with a combined following of over 15 million visitors across its websites, social platforms and influencer network — has an extensive portfolio of popular online brands and premium video streaming partnerships which include OhMedia, Ittify, Goody25, GoodyMy, BeautifulNara, Amazing Nara, Kimchi Daily, Moretify, Iluminasi, Favful, Viu, Newswav (on AppStore, Google Play, and AppGallery), Malaysia Gazette and Oriental Daily Online.