Guidelines for ads on Slimming Products

Izham thumbnail

Izham(Marketingmagazine.com.my) – Communications and Multimedia Content Forum of Malaysia (CMCF) has issued a set of recommended guidelines for slimming products and services to assist industry practitioners intending to produce and distribute advertisements and commercials in the electronic networked medium.

The Content Code currently imposes an absolute bar on slimming products – whether used physically or consumed orally – for advertising purposes. Slimming products and services in this content include diet supplements and which are not represented as conventional food ranging from pills, capsules, tablets, liquids and powders.

“These guidelines aim to reduce any ambiguity relating to advertisements and commercials of slimming products and services,” says Izham Omar, CMCF Chairman (picture). “Unless specific regulatory or statutory requirements are cited, these guidelines, which not legally enforceable, only serve as recommendations.”

Claims that products and services can induce weight loss are only acceptable if they comply with prescribed guidelines. Vitamins and mineral supplements may advertise to safeguard against deficiencies in poorly planned diets – but not to contribute to weight loss. Such products must be approved by the Medicine Advertisement Board and the Ministry of Health before being advertised.

“There are far too many exaggerated claims that have resulted in short-term eight loss or negative results,” notes Izham, himself a picture of true slimness. “There is no substitute for managing weight loss through a properly planned diet, preferably recommended by a certified medical consultant, and exercise.”

Exercise-based products must also avoid any suggestion of weight loss or slimming. An advice to check with a doctor must be included before the proposed exercises are undertaken. Caution must be taken when using the word ‘slim’ to prevent a suggestion of possible weight loss benefits.

Advertisements for slimming clubs, clinics, and workshops are acceptable provided they conform to the Content Code guidelines.

Among the products and services that cannot be advertised to promote weight loss include sauna and Turkish baths, hypnosis, thermal pads, slimming patches, bath essences and soaps, anti-depressants, slimming creams, and machines including electrical muscle and nerve stimulators.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene