Gillette features heartwarming moment in transgender

9 months ago

Gillette has strikingly showcased a tender moment between a father and his transgender son, who is filmed shaving for the first time. The advertisement is in conjunction with Pride month which falls in June.

The ad features Canadian-based Samson Bonkeabantu Brown, who shares that he was “always trying to figure out what kind of man” he would be growing up.

It shows him attempting his first shave while receiving encouragement from his beaming father. “Shaving is about being confident,” his dad says. 

Brown concludes in the video, “It’s not just myself transitioning. It’s everyone around me transitioning.” The ad closes with the tagline: “Whenever, whenever, however it happens—your first shave is special.” 

The video, which was shared on Facebook, has garnered over 9,000 likes on Facebook, and comments by social media users have poured in applauding the inclusive campaign. 

Brown has also thanked the company for featuring “such an important moment in a man’s life with my father.” He expresses his excitement on Facebook about Gillette’s future endeavors in encouraging customers to “be our best selves.” 

source: https://designtaxi.com

ADVERTISEMENT

APPIES 2020 MARKETING CAMPAIGNS CONFERENCE OPEN FOR CAMPAIGNS SUBMISSION!


CMO2019

APPIES 2020 MARKETING CAMPAIGNS CONFERENCE is all about Sharing, Learning and Excellence, in the form of a Day Conference with the aim of raising professionalism and talent in the marketing industry.

Your best, most creative campaign from the past 12 months stands a chance to be shown-off to the country’s best in the industry you want to thrive in. Submit your entry before the deadline, your hard work deserves the recognition.

The campaign submission entry fee: RM 1,500 + 6% SST (includes a fee for 1 entry submission + pass to stay throughout the conference day + one seat at awards dinner same evening)

Submissions Deadline:
2nd March 2020

Announcement of Finalists:
9th March 2020

Submit entry now: https://appieawards.awardsengine.com/

More details about APPIES 2020: http://appies.com.my/