Gillette has strikingly showcased a tender moment between a father and his transgender son, who is filmed shaving for the first time. The advertisement is in conjunction with Pride month which falls in June.
The ad features Canadian-based Samson Bonkeabantu Brown, who shares that he was “always trying to figure out what kind of man” he would be growing up.
It shows him attempting his first shave while receiving encouragement from his beaming father. “Shaving is about being confident,” his dad says.
Brown concludes in the video, “It’s not just myself transitioning. It’s everyone around me transitioning.” The ad closes with the tagline: “Whenever, whenever, however it happens—your first shave is special.”
The video, which was shared on Facebook, has garnered over 9,000 likes on Facebook, and comments by social media users have poured in applauding the inclusive campaign.
Brown has also thanked the company for featuring “such an important moment in a man’s life with my father.” He expresses his excitement on Facebook about Gillette’s future endeavors in encouraging customers to “be our best selves.”