'Gempak’ gets a facelift

Malaysia’s number one entertainment portal is now decked out with a fresh look that’s targeted to catch the eye and keep the attention of Malay Millennials or ‘Malaynnials’ (young adults between 18 to 34 years old) throughout the Klang Valley.

Head of Branding, Malay Marketing & Gempak, Raja Jastina Arshad said, “‘Gempak’, our popular Malay entertainment service launched in June 2012, continues to engage and entertain over 55 million unique visitors from the day it was introduced up till today. The latest statistic for the month of Jan – July 2017 marked that we’ve reached more than 20 million unique visitors. Whilst on the digital views, we’ve achieved 1.1 billion views accumulatively (via website, YouTube and Facebook), with 264 million views from Jan – July 2017 respectively.”

Accessible online via www.gempak.com or by downloading the free ‘Gempak App’ for Android and iPhone users, ‘Gempak’ offers a myriad of exclusive content including videos, the latest in news and entertainment, tips and tutorials, current lifestyle updates, and the best of local and international television series. 

Curret potential market opportunities can be created from the 5.21 million tech-savvy ‘Malaynnials’, who are active on new media platforms, demanding instant ‘on demand’ content from around the globe via a borderless digital ecosystem. 

‘Gempak’ recognized that 88% of its users accessing the internet via smart devices or mobile, lean towards User Generated Content (UGC), hence ‘Gempak’ aims to increase its content assets of the like to attract users to continue staying connected online, and making the ‘Gempak’ digital platform the go-to medium for them.

As a pioneer of digital content, ‘Gempak’ will introduce more ‘freemium’ content or free premium quality content, for users to enjoy. 

Echoing the notion that ‘Gempak’ offers the best deals to clusters of advertisers and corporations, General Manager of Blaze Digital, Jayaram Nagaraj said “Digital marketing is now seen as the preferred medium for many companies today. ‘Gempak’ offers flexibility in meeting the demands of advertising, providing tailored solutions to the specifications advertisers want. We are equipped with a team of creative minds, and state-of-the-art facilities to build exclusive content as requested by advertisers within the timeline given. Furthermore, ‘Gempak’ has access to a myriad of popular homegrown talents that can be featured in content they wish to market in the digital space. Against such a backdrop, I am confident ‘Gempak’ is the best platform for all brands to be featured on.”


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