By The Malketeer
X Launches $Billion Lawsuit Against ‘Boycotting’ Advertisers!
In a stunning turn of events, Elon Musk‘s social media platform X (formerly Twitter) has declared war on major advertisers, filing a bombshell lawsuit that’s set to shake the advertising world to its core.
The Gloves Come Off: X vs. The Ad Giants
X has launched a no-holds-barred legal assault against several big-name advertisers and the World Federation of Advertisers (WFA), accusing them of orchestrating an “illegal boycott” that has cost the platform billions in lost revenue.
The lawsuit, filed in a Texas federal court, names industry heavyweights like Unilever, Mars Inc, CVS Health, and Orsted as defendants.
Elon’s Explosive Expletives Revenge
Remember when Musk told fleeing advertisers to “go f*** yourself”?
Well, it seems he’s traded verbal jabs for legal punches.
The maverick billionaire didn’t mince words, declaring on X: “We tried peace for two years, now it is war.”
This aggressive stance marks a dramatic escalation in the ongoing tension between X and the advertising industry.
The Conspiracy Theory That Could Cost Billions
At the heart of the lawsuit is a bold claim: X alleges that the WFA’s Global Alliance for Responsible Media (GARM) conspired with advertisers to withhold “billions of dollars” in ad spend.
The reason?
Concerns that X might “deviate from certain brand safety standards for advertising.”
But is this a legitimate worry or a smokescreen for something more sinister?
Nazi Content and Antisemitism: The Powder Keg Ignites
The lawsuit comes in the wake of a mass advertiser exodus in November 2023, triggered by concerns about ads appearing alongside pro-Nazi content and hate speech.
Musk’s controversial endorsement of an antisemitic conspiracy theory only added fuel to the fire, sending more advertisers running for the hills.
David vs. Goliath: Can X Take On the Ad Industry and Win?
X isn’t pulling any punches in its legal strategy.
The platform is citing a July 2023 report by the House Judiciary Committee, which suggested that GARM’s practices might violate antitrust laws.
With X seeking unspecified monetary damages and injunctive relief, the stage is set for a titanic legal battle that could reshape the digital advertising landscape.
The Plot Thickens: Rumble Joins the Fray
In a surprising twist, video-sharing platform Rumble, a favourite among right-wing influencers, has filed a similar lawsuit against the WFA.
Could this be the beginning of a broader pushback against perceived censorship in the digital advertising space?
As this high-stakes legal drama unfolds, one thing is clear: the war between Elon Musk’s X and the advertising industry is far from over.
Will X’s bold gambit pay off, or will it backfire spectacularly?
Stay tuned for what promises to be a rollercoaster ride through the treacherous intersection of social media, free speech, and corporate power.
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