Fitness First strengthens its digital footprint with SearchGuru

(marketingmagazine.com.my) – Looking to strengthen its digital presence, Southeast Asia’s largest fitness brands, Fitness First, appointed SearchGuru in May this year to manage its digital presence in Malaysia, Hong Kong, Philippines, Thailand, Indonesia and Singapore to manage its SEO.

SearchGuru recently revealed that they achieved over 90% impression share for Fitness First’s branded keywords for all 5 countries.

Conversions improved overall by 13.3%, with the largest growth being in Hong Kong and Thailand by 117% and 44%, respectively.

Successful implementation of Google Display Network (GDN) in Thailand resulted in a significant increase of awareness through impressions while doubling conversions within three months.

Meanwhile, Singapore lead the way in SEO search keys with keywords such as “fitness” and “gym” receiving the top 10 spot in the country.

According to the agency, Google AdWords were used as part of the Fitness First Asia’s digital campaigns utilising both Search and Display networks.

Google AdWords were chosen to implement better consistency for the Asia-wide campaign. The growth from these campaigns was drilled down to country specific and here are some of the highlights:

• • Malaysia: Better targeting as Click-through rate (CTR) improved by over 8 times.
  • Thailand: Web traffic increased by 35.3%
  • Indonesia: Web traffic and impressions increased by 14.7% and 125% respectively
  • Hong Kong: Conversions increased by 117%

“In the last four months, we’ve worked closely with Larry and the SearchGuru team to capitalise our online presence and make our brand work harder for us in the digital space,” said Chuah Cheng Lyn, Fitness First Asia’s Head of Marketing.

“So far, the results have been very pleasing, and we look forward to a continued upward trend.” Cheng Lyn added.

“By utilising cutting-edge SEO solutions, with Fitness First, we managed to increase an average of 12.9% organic traffic across six countries with the largest growth being in Singapore, a whopping 24.4%!

Regional websites recorded an accumulative of more than 415,000 new visitors,” said Larry Lim, Head of Sales & Marketing of SearchGuru.

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