Favourite Brands marketing hits the road

2 years ago

Waze out of traffic and straight ahead to Petron

We’ve all been there. Either stuck in traffic with a low fuel tank, a full bladder or screaming children.

Need a break from all that? Waze and Petron have come up with a solution that will help drivers navigate their way out of the jam and into the closest Petron stations to refuel their cars and refresh themselves.

Waze has introduced the Favourite Brands function for individuals to identify their brand preference in-app, in an effort to deliver increasingly valuable content to its users.

All users have to do is search for the closest Petron station, tap into its location page and simply tap on the heart icon which is placed at the centre of the page.

Step 1: Tap on the magnifying icon on the bottom left to access the Search function

Step 2: Search for “Petron” in the search bar


Step 3: Tap on any of the Petron stations that show up on screen

Step 4: Tap on the “Heart” button at the centre of the screen

Petron is the first Malaysian company to use the Favourite Brands function for users to select ‘Petron’ as their preferred brand.

“Petron is pleased to partner with Waze to help customers find the easiest and quickest way to a Petron station. By using the app, customers can view our latest product offerings so that they don’t miss out on any of our fun and rewarding campaigns and promotions,” said Puan Faridah Ali, Head of Retail Business Petron Malaysia.

“We are thrilled to partner with Petron and offer Waze users additional conveniences on their daily commute. This partnership allows them to find the closest Petron to them within seconds,” said Edward Ling, Country Manager of Waze Malaysia.

ADVERTISEMENT

CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page