Favourite Brands marketing hits the road

Waze out of traffic and straight ahead to Petron

We’ve all been there. Either stuck in traffic with a low fuel tank, a full bladder or screaming children.

Need a break from all that? Waze and Petron have come up with a solution that will help drivers navigate their way out of the jam and into the closest Petron stations to refuel their cars and refresh themselves.

Waze has introduced the Favourite Brands function for individuals to identify their brand preference in-app, in an effort to deliver increasingly valuable content to its users.

All users have to do is search for the closest Petron station, tap into its location page and simply tap on the heart icon which is placed at the centre of the page.

Step 1: Tap on the magnifying icon on the bottom left to access the Search function

Step 2: Search for “Petron” in the search bar

Step 3: Tap on any of the Petron stations that show up on screen

Step 4: Tap on the “Heart” button at the centre of the screen

Petron is the first Malaysian company to use the Favourite Brands function for users to select ‘Petron’ as their preferred brand.

“Petron is pleased to partner with Waze to help customers find the easiest and quickest way to a Petron station. By using the app, customers can view our latest product offerings so that they don’t miss out on any of our fun and rewarding campaigns and promotions,” said Puan Faridah Ali, Head of Retail Business Petron Malaysia.

“We are thrilled to partner with Petron and offer Waze users additional conveniences on their daily commute. This partnership allows them to find the closest Petron to them within seconds,” said Edward Ling, Country Manager of Waze Malaysia.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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