Favourite Brands marketing hits the road

Waze out of traffic and straight ahead to Petron

We’ve all been there. Either stuck in traffic with a low fuel tank, a full bladder or screaming children.

Need a break from all that? Waze and Petron have come up with a solution that will help drivers navigate their way out of the jam and into the closest Petron stations to refuel their cars and refresh themselves.

Waze has introduced the Favourite Brands function for individuals to identify their brand preference in-app, in an effort to deliver increasingly valuable content to its users.

All users have to do is search for the closest Petron station, tap into its location page and simply tap on the heart icon which is placed at the centre of the page.

Step 1: Tap on the magnifying icon on the bottom left to access the Search function

Step 2: Search for “Petron” in the search bar

Step 3: Tap on any of the Petron stations that show up on screen

Step 4: Tap on the “Heart” button at the centre of the screen

Petron is the first Malaysian company to use the Favourite Brands function for users to select ‘Petron’ as their preferred brand.

“Petron is pleased to partner with Waze to help customers find the easiest and quickest way to a Petron station. By using the app, customers can view our latest product offerings so that they don’t miss out on any of our fun and rewarding campaigns and promotions,” said Puan Faridah Ali, Head of Retail Business Petron Malaysia.

“We are thrilled to partner with Petron and offer Waze users additional conveniences on their daily commute. This partnership allows them to find the closest Petron to them within seconds,” said Edward Ling, Country Manager of Waze Malaysia.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene