(marketingmagazine.com.my) – “We would welcome GroupM to join us in furthering the viewability standards in the industry. Their explanation of different dimensions of viewability adds more body to this debate, which is healthy, even though some of the points are rather simplistic. Their claim that they were the first to guarantee 100% viewability, is something we have nothing to say about – our story doesn’t talk about that. Also their claim that our story is misleading is something we would not like to comment on. The sentiment behind it has nothing to do with the viewability debate, and we would not want the focus on digital credibility here to go away.”
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRY